I recommend you take advantage of the fact that people love animals and love to read stories about animals and pets.
This gives you a chance to promote your pet shop or pet store with PR (public relations) since journalists want to write stories that a) people will read and b) people will find memorable.
I will start collecting examples of how you can promote your pet shop with PR. All are on my pet shops blog.
Pet shop gives chihuahua puppy to fire victim
