Brian Tracy

Listening Wins Sales

This article is written by Brian Tracy to promote his Communicate With Power program.

Listening Wins Sales

By: Brian Tracy

There are books, articles and multi-day courses on listening. There are audio/video-learning programs that include hours of instruction and a variety of exercises. They are all valuable and helpful, but what they teach can be distilled down into a key skill. Your mastery of these skills, through discipline and practice, is all you need to become an excellent listener, with all that that entails.

Listen Attentively When Others Speak

How to Trigger Great Ideas

How to Trigger Great Ideas

By: Brian Tracy

A major stimulant to creative thinking is focused questions. There is something about a well-worded question that often penetrates to the heart of the matter and triggers new ideas and insights.

Questions Stimulate Creative Thinking

Some of the best questions I've found for business problem solving are the following:

Sales and Marketing Profitability

This article from Brian Tracy reveals some of the ideas from Financial Success Strategies and 21 Success Secrets For Self Made Millionaires.

Sales and Marketing Profitability

By Brian Tracy

Do you know the return on your sales and marketing expenditures? It is not unusual for companies to spend 25 to 35 percent of their revenues on sales and marketing, yet often they don't know the actual return on these initiatives. Before adopting a new marketing initiative, determine how you will measure, not only its impact on sales, but on profits as well. What is an acceptable rate of return? How will you measure the return? Establish a monitoring system whereby you can gauge the efficacy of the program throughout its implementation.

Create Your Personal Brand

Create Your Personal Brand

By Brian Tracy

Just as surely as building a powerful brand is the key to differentiating a product in the marketplace and thus building a successful business, so creating a strong personal brand is the key to differentiating yourself from your competitors, thereby ensuring your own success as well as that of your business. Your personal brand determines how people respond to you, whether they listen to you, buy from you, how much they buy, what they are willing to pay, and so on.

Promises You Make

The Law of Timing

The Law of Timing

By Brian Tracy

Timing is everything in negotiation. A negotiation can be made or unmade by the time at which it takes place. There is a "too soon" and a "too late" in every situation. Whenever possible, you must plan strategically and use the timing of the negotiation to your advantage. There is a better time to buy and a better time to sell in almost every case. And when your timing is right, you will always get a better deal than when it is not.

The More Urgent the Need, the Less Effective the Negotiator

The Truth About Frogs

This article has been written by Brian Tract to promote his Eat That Frog training program.

The Truth About Frogs

By Brian Tracy

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worse things that is going to happen to you all day long. Your "frog" is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it.

Conquer the Hardest Task First

If you have to eat two frogs, eat the ugliest one first. This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.

The Parthenon Principle

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

The Parthenon Principle

By Brian Tracy

During the Persian War, the building on the Acropolis of Athens was burned by the invading Persian forces. Following the war, which ended in 479 b.c., the Athenians began rebuilding their city, which culminated in the construction of the Parthenon, the greatest of all Greek temples of the Classical Age. Dedicated to Athena, goddess of wisdom and patron deity of the city of Athens, the Parthenon stood more or less intact for some 2,000 years until the middle of the seventeenth century, when it was partly destroyed in a war between the Turks and the Venetians.

The Metaphor

Reinvent Yourself and Thrive in 2010

Brian Tracy is doing a new Teleseminar..."Reinvent Yourself and Thrive in 2010" on December 17th, 2009 at 11am PST.

What better time has there been to ensure that the rest of your life is the best of your life?

During this Teleseminar, you will discover...

Feedback and Discipline

This article by Brian Tracy was written to promote 21 Great Ways To Be An Outstanding Manager.

Feedback and Discipline

By: Brian Tracy

How You Can Be More Effective in Giving Feedback to Your Staff

An important part of business communication is giving feedback, correction and discipline to your staff. One of the jobs of the manager is to be a teacher, and in some cases a disciplinarian. This means that, in order to do your job properly, and in order to develop your staff to make their highest potential contribution to the organization, you must give them regular feedback on what they are doing right and where they can improve.

Constructive Criticism

The Law of Saving

The Law of Saving

By: Brian Tracy

Financial freedom comes to the person who saves ten percent or more of his income throughout his lifetime.

One of the smartest things that you can ever do for yourself is to develop the habit of saving part of your salary, every single paycheck. Individuals, families and even societies are stable and prosperous to the degree to which they have high savings rates. Savings today are what guarantee the security and the possibilities of tomorrow.