Brian Tracy

Sales and Marketing Profitability

This article from Brian Tracy reveals some of the ideas from Financial Success Strategies and 21 Success Secrets For Self Made Millionaires.

Sales and Marketing Profitability

By Brian Tracy

Do you know the return on your sales and marketing expenditures? It is not unusual for companies to spend 25 to 35 percent of their revenues on sales and marketing, yet often they don't know the actual return on these initiatives. Before adopting a new marketing initiative, determine how you will measure, not only its impact on sales, but on profits as well. What is an acceptable rate of return? How will you measure the return? Establish a monitoring system whereby you can gauge the efficacy of the program throughout its implementation.

The Parthenon Principle

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

The Parthenon Principle

By Brian Tracy

During the Persian War, the building on the Acropolis of Athens was burned by the invading Persian forces. Following the war, which ended in 479 b.c., the Athenians began rebuilding their city, which culminated in the construction of the Parthenon, the greatest of all Greek temples of the Classical Age. Dedicated to Athena, goddess of wisdom and patron deity of the city of Athens, the Parthenon stood more or less intact for some 2,000 years until the middle of the seventeenth century, when it was partly destroyed in a war between the Turks and the Venetians.

The Metaphor

The Law of Investing

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

The Law of Investing

By: Brian Tracy

The Law of Investing - investigate before you invest. This is one of the most important of all the laws of money. You should spend at least as much time studying a particular investment as you do earning the money to put into that particular investment.

Check Every Detail

Never let yourself be rushed into parting with money. You have worked too hard to earn it and taken too long to accumulate it. Investigate every aspect of the investment well before you make any commitment. Ask for full and complete disclosure of every detail. Demand honest, accurate and adequate information on any investment of any kind. If you have any doubt or misgivings at all, you will probably be better off keeping your money in the bank or in a money market investment account than you would be speculating or taking the risk of losing it.

Money is Easy to Lose

Determining Your Costs

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

Determining Your Costs

By Brian Tracy

Successful entrepreneurs are careful with their money, and control their costs at all times. They practice frugality in every business activity, and are continually looking for ways to reduce the costs of operation.

Exact Costs

It is essential that you know the exact cost of every product or service that you sell. You can earn profit by selling a product at a price that is greater than the total cost of producing it. Because of poor cost control, many companies lose money on many products they sell. Ongoing cost analysis is a key responsibility of the entrepreneur.

The Law of Increasing Returns

Earn Ten Times As Much

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

Earn Ten Times As Much

By: Brian Tracy

Here's an exercise for you; imagine that it's possible for you to earn ten times your current annual wage. If you're earning $25,000, imagine for a moment that it's possible for you to earn $250,000, a 1000% increase.

Don't Sell Yourself Short

The first reaction of most people to that exercise is to smile briefly and then to begin thinking about why it isn't possible. One man said to me, "If you knew how many years it's taken for me to get to what I'm earning today you wouldn't be suggesting that I could earn ten times as much."

Never A Good Excuse

The Major Obstacle to Financial Success

To promote the 21 Absolutely Unbreakable Laws Of Money and teh 21 Success Secrets Of Self Made Millionaires, Brain Tracy wrote the following article.

The Major Obstacle to Financial Success

By: Brian Tracy

The major mental obstacle to financial success is that some people believe that they don't really deserve to be rich.

The Biggest Demotivator of All

They have been raised with a steady drumbeat of destructive criticism, as I was, that has led them to conclude, at an unconscious level, that they don't really deserve to be successful and happy. The worst effect of negative experiences in childhood, which are all too common, is that when people actually do succeed as the result of hard work, they feel guilty. These guilt feelings then cause them to do things to get rid of the money, to throw it away. They spend it or invest it foolishly. They lend it, lose it or give it away. They engage in self-sabotage, in the form of overeating, excessive drinking, drug usage, marital infidelity and often dramatic personality changes. To change your results with money, you have to change your attitude toward it.

Treat Money With Care and Attention

Start From Nothing and Become Financially Independent

This article was written by Brain Tracy to promote his 21 Success Secrets Of Self Made Millionaires CD.

Start From Nothing and Become Financially Independent by Developing Four Qualities

By: Brian Tracy

More than eighty percent of self-made millionaires in America began with nothing or in many cases, less than nothing. I can certainly relate to that because when I was growing up and right into my early 30s, I never had any extra money with which to start a fortune. It seemed to me that there was always enough, if not more than enough bills, to absorb every penny I earned. I was always in debt.

Be Ready for Your Opportunity