This article by Brian Tracy was written to help promote 21 Great Ways To Be A Sales Superstar and 24 Ways To Close More Sales.
Full 85 percent of the happiness and success you enjoy in life will be determined by the quality of your relationships with others.
All of your selling success today, and for the rest of your career, will be based on the quality of the relationships that you form with your customers. Because of the complexity of your product or service, customers are usually unable to make an accurate judgment of the details of what you are selling. Instead, they have to depend upon how they feel about you and your claims.
For most customers today, the relationship comes first. It is more important then the product or service itself.