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March 13, 2009

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Paul

Tested Advertising Methods by John Caples is one of the classics recommended by the late great Gary Halbert in his list of best copywriting books.

http://businesscoaching.typepad.com/business_books/2009/11/best-copywriting-books-from-gary-halbert.html

nancy

It is so good because Caples was in the mail order advertising business for forty-something years, and that's one of the few kinds of advertising that gets real feedback. Ads can be tested and the results can be compared. So Caples gives you FACTS rather than opinions about what works in advertising. Not only that, but the book is extremely readable. I'm the author of Self-Help Stuff That Works, and I'm an expert on putting the most useful information into a readable form, and this book is as good as it gets. As David Ogilvy says in the introduction, "This is, without a doubt, the most USEFUL book about advertising that I have ever read." No more endorsement than that is needed!

Paul Simister

Nancy, thanks for your comment on Tested Advertising Methods.

It is a terrific book, there's no doubt about that and all marketing and copywriting professional need to read it.

It's also a great read for small business owners who want to understand more about the marketing message.

This is about as close to a five star rating as I get, without it actually getting one.

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