No BS Direct Marketing Dan Kennedy Review

No BS Direct Marketing by Dan Kennedy

Review - 3 Stars

The full title of this book by Dan S. Kennedy is No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing For Non-Direct Marketing Businesses.

I really wanted to like this book based on the title and my high regard for Dan Kennedy. I had visions of adding it to my list of books I like all my clients to read.

So many businesses make basic marketing mistakes because "advertising media" salespeople and graphic designers like pretty marketing.

To them it doesn't matter if it works - that is it makes more sales and profit - provided it looks good and is seen to help build the right image for the company.

So I expected this book to help break the image myth and to focus attention on the money issue.

No BS Direct Marketing does and it doesn't.

There are ten "No BS" rules which are useful but that is one chapter.

There is the usual stuff about market - message - media match which is the essence of effective marketing but it is not covered as well as in The Ultimate Marketing Plan also by Dan Kennedy.

That takes you to page 39.

Then you run into the stuff from Dan Kennedy students and clients who have become the gurus in their own niche areas using direct marketing.

In theory there is nothing wrong with the testimonials and case studies but too often they are pitches for their own businesses. Some are much better than others in that they stir the emotions and you can imagine how you would respond if you were in the niche.

Others are blatant promotions which don't hit the home run intended.

Most of the chapters of No BS Direct Marketing end with samples - but you need a magnifying glass to be able to read them - assuming the print magnifies clearly.

I like the idea of showing how staid businesss like dentists, chirpractors, mortgage brokers and retail can be transformed through the effective use of direct marketing but better quality control and editing was needed.

Rating for No BS Direct Marketing By Dan Kennedy

I rate "No BS Direct Marketing" by Dan Kennedy as a 3 star book.

I am disappointed.

There is some merit in reading it but I can't recommend that anyone unless you are an extreme Dan Kennedy addict buys it and spend your time reading it.

It's not just me who sees this as a missed opportunity if you see Amazon.com and Amazon.co.uk (affiliate links)

The Dan Kennedy Resources You Should Buy

Much better to seek out:

• The Ultimate Sales Letter by Dan Kennedy - which shows you how to put together the direct marketing message in detail or the Ultimate Marketing Plan which gives you the background logic.
   
  
• The other No BS books - No BS Direct Marketing could put you off and you will miss some great hard hitting advice which does deliver on the "no holds barred, kick butt, take no prisoners" approach.
  

If your marketing is not as effective as you want, you need to pay attention to Dan Kennedy and the Kennedy style direct marketing. Time after time it has been proven to work and Dan Kennedy has been the highest paid copywriter in America.

He knows his stuff - and you can get a much better idea by taking up this free gift (affiliate link) than from buying "No BS Direct Marketing". It gives you a chance to sample two months of his famous NO BS marketing newsletter together with webinars where you can learn more about Dan Kennedy and his ideas for entrepreneurial success.