Mind Control Marketing Mark Joyner Review

Mind Control Marketing by Mark Joyner
Review - 4.5 Stars
 

Mark Joyner has written an extremely interesting book, "Mind Control Marketing", or more formally "MindControlMarketing.com: How Everyday People Are Using Forbidden Mind Control Psychology and Ruthless Military Tactics To Make Millions Online".

Mind Control Marketing was his first published bestseller (Mark had previously written very popular Internet marketing ebooks) and it was an instant hit.

An Example Of Mind Control Marketing

Suddenly the book was withdrawn from market under allegations that the tactics were too dangerous and the world was not ready to learn Mind Control Marketing.

But was this just an exercise in hype and an example of mind control marketing?

When you know about something and you can't get it, desire to have it goes up and second hand copies started selling on Amazon for high prices.

Then last year the book was re-released as a pdf ebook - Mind Control Marketing (affiliate link)

The Structure of Mind Control Marketing

Mark Joyner has written the book in two parts:

1. Psychology - Chapters 1 to 9 look at techniques to influence or control other people's minds and reading it took me back to some of my MBA studies for organisational behaviour. Interestingly I hadn't made the connection into marketing.
    
   
2. Warfare - Chapters 10 to 20 which I think of as helping you to control your own mind for success.

With the release of the Mind Control Marketing ebook, we also have a chapter he thought about writing but didn't which looks at the mind control techniques used in brainwashing by cults - but which are also used by government and society to mould cultural norms.

What Is In Mind Control Marketing Part 1 Psychology?

This is the section I believe is the core of marketing with mind control and what I was expecting from the book by Mark Joyner.   

1. Mind Control Marketing Chapter 1 - conformity to group norms - the heard mentality and how to use it.
    
   
2. Mind Control Marketing Chapter 2 - obedience to authority - yes sir, no sir, would you like my credit card sir.
    
   
3. Mind Control Marketing Chapter 3 - the foot in the door phenomenon - fending off your mouse click to oblivion
    
   
4. Mind Control Marketing Chapter 4 - The Zeigarnik Effect - the power of unfinished thoughts
    
   
5. Mind Control Marketing Chapter 5 - Cognitive dissonance - happiness means never having to say you're wrong.
    
   
6. Mind Control Marketing Chapter 6 - Conformity to emotions - you smile, I smile, you weep, I weep.
    
   
7. Mind Control Marketing Chapter 7 - Maslow's Hierarchy of Needs - tapping into the pursuit of satisfaction
    
   
8. Mind Control Marketing Chapter 8 - Framing - beauty may only be skin deep, but who wants to be ugly.
    
   
9. Mind Control Marketing Chapter 9 - Uncertainty - it's a sure thing that there's no such thing as a sure thing.

If you have done any studying of psychology, you will be familiar with the concepts, but like me may not have made the connection with marketing.

The Mind Control Marketing book reflects some of the techniques Mark Joyner has used in his Simpleology training courses to facilitate learning the core ideas.

In particular each book has a number of cartoons that illustrate and emphasise the key mind control marketing messages. These lighten the load and reinforce the essential points.

But I also found that they could make the messages seem superficial and I benefited more from reading Mind Control Marketing the second time as my mind was more tuned in.

There is a difficult balancing act.

I don't think anyone thinks of psychology and mind control as light and fluffy subjects but the book is well written and very easy to read.

Each chapter has a brief summary of the concept, the key lesson and the action steps to implement the mind control technique - or perhaps to reduce the thoughts of "evil psychological manipulation", I should refer to them as influence and persuasion techniques.

Mind Control Marketing Part 2 Warfare

In this section of the Mind Control Marketing book, Mark Joyner draws on his experience as a US military intelligence officer and his knowledge of warfare.

These eleven chapters focus on what it takes to win the marketing battle and help you win the inner battle in your own mind. Very interesting but they don't directly link into part one of the book.

The chapters are:

1. Chapter 10 - Killer Junior - impending death is one hell of a mother of invention.
    
   
2. Chapter 11 - Heavy Ground - waging the economic art of war
    
   
3. Chapter 12 - Deception - avoiding the deadly delete key
    
   
4. Chapter 13 - Concentration - kick your opponent where it hurts - right in his dispersion.
    
   
5. Chapter 14 - Factors of Recognition - seeing is believing...and more
    
   
6. Chapter 15 - Continuous Operation - how to keep the machine running.
    
   
7. Chapter 16 - Quick Victories - pick battles worth fighting.
    
   
8. Chapter 17 - Boldness and Taking Risks - the meek shall inherit nothing
    
   
9. Chapter 18 - Don't Never Take A Chance You Don't Have To - bold and stupid are not synonyms.
    
   
10. Chapter 19 - Don't Ever March Home The Same Way - if you don't float like a butterfly, you're going to get stung by some smart bees
     
    
11. Chapter 20 - The Fox and the Rabbit - desire is everything.

Overall Assessment of Mind Control Marketing by Mark Joyner

Mind Control Marketing wasn't the book I was expecting as only nine of the twenty chapters looks at the psychological persuasion tactics used to help customers to buy.

I enjoyed reading the book, both parts 1 and part 2 of Mind Control Marketing are very interesting and well written but I was disappointed. I wanted more on the persuasion tactics although I did but the upsell for the Catalog of Esoteric Psychological Lore anyway.

It was only on the second reading of Mind Control Marketing that I realised what a very good marketing book it is - and how it is refreshing different from the norm.

For my review rating, I give Mind Control Marketing by Mark Joyner 4.5 stars which is a strong buy recommendation.

I understand why 104 of the 115 reviews on Amazon.com (affiliate link) give Mind Control Marketing the full 5 stars and 5 gave it 1 star.

Mind Control Marketing doesn't make the full five stars from me partly because it is only available as an ebook, its focus is on Internet marketing - as that was Mark Joyner's speciality - although 90% of the lessons apply elsewhere and lastly, I am very stingy with my 5 star ratings.

Buying Mind Control Marketing by Mark Joyner

You can get a copy of the pdf ebook Mind Control Marketing from Simpleology (affiliate link) or if you want to try it yourself, you can get the first two chapters of the book free of charge.

I recommend that you open a Simpleology account as Mark Joyner has a givers mentality and there is some great free stuff available including his next book The Irresistible Offer (affiliate link).

Mark says in the introduction to Mind Control Marketing, that he sees offers as the core ingredient of business and that the Mind Control Marketing tactics covered in the book should be seen as offer intensifiers.

Have You Read Mind Control Marketing?

If you have read Mind Control Marketing, I would be interested to read whether you agree with my review so please leave a comment.

Mind Control Marketing is nominated as one of the best marketing books - do you agree?

 

Comments

[Paul Simister]

It's over twelve months since I reviewed Mind Control Marketing by Mark Joyner and no one has left a comment.

I'd like to know what you think.

has it helped you?

Has it made you more aware of how people try to tip the balance in their favour?

I know Mind Control Marketing sells very well - my referrals statistics tell me that.

But what do you think of the book and are you shocked by the content?