Business Book Review - 4 Stars
Mark Joyner followed up the commercial and critical success of The Irresistible Offer with a more detailed look at some of the ideas introduced - The Great Formula For Creating Maximum Profit With Minimum Effort.
This is very much about building the back end of the business i.e. encouraging your customers to buy again after their initial purchase. What Mark Joyner calls "sell them a second glass."
When I first read The Great Formula, I was quite dismissive as I found the book lacked details. I was familiar with the concepts from my devotion to Jay Abraham's profit techniques.
However I didn't appreciate Mark Joyner's gift for taking complex ideas and making them simple to understand.
My full review of The Great Formula is on my Business Coaching
The Great Formula
and I had to re-write elements of the review when I went back and uplifted my original 3 star rating to 4 stars which means that it qualifies as a buy recommendation.
Buying The Great Formula
You can buy The Great Formula from Amazon.com or Amazon.co.uk (affiliate links) but you don't have to buy it because Mark Joyner is giving away the pdf version free.
The Great Formula - free from Simpleology (Mark Joyner's training business) and you can also get the book that comes before it, The Irresistible Offer also free.
At the time of writing, Amazon.com has 39 reviews for The Great Formula, 27 at five stars and 8 at four stars.
If you want a proper book rather than an ebook, The Irresistible Offer and The Great Formula share a lot of common ground and I recommend that you buy The Irresistible Offer in preference (Amazon.com or Amazon.co.uk)
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