The One Minute Sales Person by Spencer Johnson and Larry Wilson
"The One Minute Sales Person: The Quickest Way To More Sales With Less Stress" follows the same pattern as The One Minute Manager which Spencer Johnson co-wrote with Ken Blanchard.
A short, simple story based book which is designed to communicate the, perhaps not so obvious, basics of selling.
For example the book is anxious that you see your role as a sales person - and the book says that everyone is selling something - in a positive way.
It defines the purpose of selling as "to help people get the good feelings they want about what they bought and about themselves."
The One Minute Sales Person helps you to win your inner game so that you prepare prepare properly for the sale through one minute goal setting, one minute praisings and one minute reprimands.
It also looks at how you can win the outer game by helping your customer to buy what they need in a way that makes you feel good.
Key messages are reinforced with summary pages which makes the One Minute Sales person an easy book to use if you just want to refresh your mind on one or two concepts.
Review Rating For The One Minute Sales Person
I rate The One Minute Sales Person by Spencer Johnson and Larry Wilson at the Four Star level.
This means that I recommend it to anyone who is looking for a light read on how to improve their sales technique and who doesn't want to go down the hard sell, always be closing route.
Buying The One Minute Sales Person
You can buy The One Minute Sales Person from Amazon.com or Amazon.co.uk (affiliate links)
What Do You Think About The One Minute Sales Person?
I like the one minute approach but I know that these books can be controversial.
So what do you think? Is this a good sales book?
Other Sales Training Books You May Like
Two similar level sales books are:
Sales On A Beermat by Mike Southan and Chris West
The Contrarian Effect by Michael Port and Elizabeth Marshall
For a more aggressive selling style, take a look at:
How To Close Every Sale by Joe Girard
I also like Close The Deal based on the Sander system.
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Spencer Johnson, author of The One Minute Sales Manager is one of the top business experts invited to join The League Of Extraordinary Minds.
For more information about the free business building and profit boosting information, see
http://businesscoaching.typepad.com/the_business_coaching_blo/2009/05/league-of-extraordinary-minds.html
Posted by: Paul | October 25, 2009 at 01:01 PM