Business Books

The Sandler Rules David Mattson

The Sandler Rules by David Mattson

Business Book Review - 3.5 Stars

This book based on the Sandler Sales System created by David Sandler back in the late sixties and seventies and presents "49 timeless selling principles and how to apply them."

It is written by David Mattson, CEO and partner at Sandler Systems, Inc. and if you are not familiar with the Sandler name, it has become one of the best established sales training franchises throughout the world.

The Quality Pocketbook Anthony Mitchell

The Quality Pocketbook by Anthony Mitchell

Business Book Review - 4 Stars

The Pocketbook series of books are small books presented in a note form and with plenty of diagrams and white space and are designed to present the key ideas quickly and simply.

Guerrilla Retailing Elly Valas Orvel Ray Wilson Jay Levinson

Guerrilla Retailing by Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson

Business Book Review - 4.5 Stars

This specialist book in the Guerrilla Marketing book series promises "Unconventional Ways To Make Big Profits From Your Retail Business" and I thought it delivered exactly that.

While Jay Levinson,s name goes first on the book cover as the creator and owner of the Guerrilla Marketing brand, I know from previous books that most, if not all the writing has been done by the other two authors.

Management Worldwide David Hickson & Derek Pugh

Management Worldwide by David Hickson and Derek Pugh

Business Book Review - 4 Stars

I had to read "Management Worldwide: The Impact Of Societal Culture On Organizations Around The Globe" as part of my MBA in the Organisational Behaviour module and I found it a fascinating read.

Gung Ho Ken Blanchard and Sheldon Bowles

Gung Ho! by Ken Blanchard and Sheldon Bowles

Business Book Review - 3.5 Stars

Gung Ho! promises to teach you how to motivate people in any organisation so you can increase productivity, profits and your own prosperity.

The Story of Gung Ho

It tells the story of how Peggy Sinclair and Andy Longclaw, a new plant manager and the manager of a department regarded as troublesome saved the plant from threatened closure by making the work force Gung Ho!

Leap! Stephanie Chandler

Leap! 101 Ways To Grow Your Business by Stephanie Chandler

Preliminary Book Review

Stephanie or her publicist was kind enough to send me a free copy of Leap! to review and my first impressions are very positive.

Stephanie has managed to get endorsements from big names - Michael Gerber, T Harv Eker, Ivan Misner and Brian Tracy and I can understand why.

The Tipping Point Malcolm Gladwell

The Tipping Point by Malcolm Gladwell

Book Review - 3.5 Stars

It has taken me a long time to finish reading "The Tipping Point: How Little Things Can Make  A Big Difference" after buying it at London Euston many years ago before I came back to Birmingham on the train.

I started the book several times but it does seem a conundrum about why a book about viral ideas didn't seem to be going viral with me when everyone else was rushing to read it and many raving about The Tipping Point.