Crunch Point by Brian Tracy
Book Summary Review
I find that Brian Tracy delivers consistent quality across his wide range of interests and "Crunch Point: The 21 Secrets to Succeeding When It Matters Most" maintains the record of delivering important information concisely.
In fact that's why I have a Brian Tracy blog which features many articles written by Brian including topics connected to Crunch Point.
Crunch Point is written to give you practical help when the going gets tough and you need advice from a clear head.
When your business is under threat and needs to be turned around quickly.
It starts by trying to stay calm.
In the UK, there is a classic TV comedy from the sixties and seventies called Dad's Army which tells stories from the Home Guard of young boys and old men, created to defend Britain from Hitler and the Nazis.
It includes an ex-Boer war soldier called Corporal Jones, who when things get sticky, rushes around saying "Don't Panic, Don't Panic".
When things are tough you need a clear head and Crunch Point will help you to accept your situation and generate possible options so you can focus on what will get you through it.
The 21 success secrets in Crunch Point organised in short chapters are:
- Stay Calm,
- Be Confident In Your Abilities,
- Dare To Go Forward,
- Get The Facts
- Take Control
- Cut Your Losses
- Manage The Crisis
- Communicate Constantly,
- Identify Your Constraints,
- Unleash Your Creativity,
- Focus On Key Result Areas,
- Concentrate On Priorities,
- Counterattack!,
- Generate Cash Flow,
- Care For your Customers,
- Close More Sales,
- Keep Things Simple,
- Conserve Your Energy,
- Make Your Connection,
- Character Is King, and
- Put It All Together
You can find out more at my extended summary at Crunch Point on my Business Coaching blog or you can buy the book from Amazon.com or Amazon.co.uk (affiliate links)
Have You Read Crunch Point?
If so, what do you think? Has it helped you to survive a difficult time?
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