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February 11, 2010


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Steve Wilkinghoff

Paul, you're bang on about how critical it is for business owners to understand the link between finance and marketing. After all, marketing is the basis for creating the financial results business owners ultimately enjoy (or wish they could).

An understanding of that link is like having the "secret code" to a prosperous and "in-control" business.

Thanks for your review. And I'm looking forward to connecting with you when I'm London over the next couple weeks.

Steve Wilkinghoff, C.A.

Paul Simister

Thanks Steve for your comment and I was sorry to have missed you when you were in the UK.

I don't agree with everything in your book but I applaud the way you've written the book so that I don't think any small business will dismiss finance as boring or irrelevant in future.

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