Double Your Business : How To Break Through The Barriers To Higher Growth, Turnover And Profit
by Lee Duncan
Book Review - 5 Stars
In his book "Double Your Business", the author Lee Duncan has revealed how any business owner can grow their business to the size that suits them.
He takes what some may find a counter-intuitive approach.
Some business owners may think that growing a business is easy. You just spend more money on marketing and attracting more leads and then the business automatically grows.
While that might work, it might not.
The Barriers To Growth
"Double Your Business" helps you to find your own barriers to growth and then tells you what to do to get around them. The author has identified 22 growth barriers and has a simple diagnostic questionnaire at the start to help you to focus on where you can get the best return for your time and effort.
More marketing could ruin a business and drive it into bankruptcy if the marketing isn't very good and costs more than it generates. The Double Your Business blueprints to get around the marketing barriers will help make sure that doesn't happen.
Or the marketing may generate lots of leads that aren't converted into sales because the sales processes are very poor. The Double Your Business blueprints will turn your business into an "unstoppable sales machine."
Or marketing and sales may work fine but customer service may be rubbish. The first purchase becomes the last. The Double Your Business blueprints for customer service will make sure this doesn't happen.
I think you're getting the idea by now. Growth isn't as simple as many people think and that's why so many small businesses stay smaller than their owners would like. It's not lack of hard work but the failure to focus on the few things that matter the most.
Overall Thoughts On Double Your Business by Lee Duncan
If you're an ambitious business owner, you need to read Double Your Business and take action on your particular barriers to growth. I know you'll get plenty of "Aha" moments when you look back at things that you've tried before and they didn't work. Now you can get it right.
I hope you've enjoyed my review. Lee Duncan is a good friend. In early 2010, when I wanted to form a mastermind group of leading business coaches in the UK, he was one of the first people I approached because I liked his style and thought he talked a great deal of sense. Since then he has confirmed that I made the right choice.
You can make the same right choice too if you read Double Your Business and correct your growth barriers.
I rate Double Your Business as a 5 Star business book.
Buying Your Copy Of Double Your Business by Lee Duncan
Those are affiliate links so if you buy, I'll earn a very small commission.
Lee Duncan is The Double Your Business Coach
If you want to work with Lee Duncan personally as your business coach after reading Double Your Business and buying into the logic of eliminating your growth barriers one by one, you can find out more at
He will push you hard to succeed but he gets great results with clients who really want to grow rather than just talk about growing.
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