21 Quick Ways To Get More Clients by Kevin Donlin
This is an easy to read book about marketing and getting more clients and customers for people who are put off by reading a stodgy marketing book.
The ideas are practical and some might say some of them are obvious but this isn't really written for business owners who read a marketing book each week.
The chapter titles are teasing e.g. Chapter 1 is "The Quickest Way To Get More Sales (the Girl Scout Cookie Phenomenon).
This helps to get you to read each tip because you're curious about what Kevin means.
The 21 Tips - Here Are The Topics Covered Without (Hopefully) Giving Too Much Away
- Know, like and trust
- Google Adwords can give you advertising ideas you can borrow
- Read customer emails
- Read blog comments
- Read Amazon reviews
- The last impressions
- Challenge your beliefs
- Use curiosity to get a response
- Simple tips for better ads
- Say thank you
- Test your marketing
- The 4 R's of Irresistible offers
- Focus on the right customers
- Fix complaints
- Use incentives for referrals
- The 3 ways to justify a higher price
- Build relationships
- Network deep not wide
- Your marketing can make people happy and spread your message
- Don't ignore customers
Review Rating For 21 Quick Ways To Get More Clients
I give the book 4 stars as a light read for people who need more customers and clients but don't want to read a traditional marketing book.
It is light and fresh and very easy to read.
As always with books that have some obvious content and tips, the question is not "do you already know this" but "what's stopping you from doing it?"