Business Books

Meatball Sundae Seth Godin Review

Meatball Sundae by Seth Godin

Book Review - 2 Stars

I was very disappointed by "Meatball Sundae: How New Marketing Is Transforming the Business World (And How To Thrive In It) by Seth Godin.

Perhaps it was a book of the moment as what is new when written can seem mundane in just a few years or perhaps the target audience is for corporate America entrenched in the old economy.

Who Killed Change? Ken Blanchard Review

Who Killed Change? by Ken Blanchard with John Britt, Pat Zigarmi and Judd Hoekstra

Book Review - 2 Stars

The full title "Who Killed Change? Solving The Mystery Of Leading People Through Change" gives some hints that this shocking book is business training wrapped up in a murder mystery story.

Guerrilla Profits Levinson & Burkow Review

Guerrilla Profits by Jay Conrad Levinson and Stuart Burkow

Book Review - 2 Stars

I am working hard to like "Guerrilla Profits: 10 Powerful Strategies To Increase Cashflow, Boost Earnings & Get More Business" but I have picked it up and put it down three times in the hope that next time I will be "more in the mood".

I should love the combination of Guerrilla Marketing and Jay Abraham / Dan Kennedy style direct marketing with its profit focus.

But I don't. This book is tough to read and the words don't connect in any meaningful way.

Awakening the Entrepreneur Within Michael Gerber

Awakening The Entrepreneur Within by Michael Gerber

Book Review - 2 Stars

Today the focus of my book review is Michael Gerber's new book "Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies"

I am angry, disappointed and frustrated and it's lucky to get the Two Star rating I've given it.

After having had "Awakening The Entrepreneur Within" especially imported from the United States because the publication date was delayed in the UK I have had to allow five or six weeks to pass before I felt ready to review the latest missive from Michael Gerber.