Business Books

Claude Hopkins Scientific Advertising

Scientific Advertising by Claude Hopkins

Book Review Rating - 4 Stars

Scientific Advertising is considered to be an all time classic direct response advertising and copywriting book and when you read it, you can see what a big influence Claude Hopkins has been on Jay Abraham.

The book is over eighty years old and its contents is still very relevant today.

Tested Advertising Methods John Caples Review

Tested Advertising Methods by John Caples

Review - 4.5 Stars

I have just finished reading "Tested Advertising Methods : Fifth Edition" by John Caples and revised by Fred E. Hahn.

No wonder it is considered a direct response marketing classic.

Apart from a little too much repetition, I think it is a terrific book.

All You Need Is A Good Idea Jay Heyman

All You Need Is A Good Idea by Jay Heyman

Initial Assessment

I like receiving presents and one of the nice things about becoming established as a blogger is that people contact me and say "Would you like a free copy of X to review?" I get my ego massaged and then a few days later the postman turns up with an exciting looking parcel. Today's present is "All You Need Is A Good Idea: How To Create Marketing Messages" by Jay H. Heyman.

'll let you know what I think of the book when I've read it.

Jay Heyman is co-founder, president and award winning creative director of Porte Advertising, an advertising agency in New York and there is a blog focused on the book.

The book may even answer one of those life paradoxes

"Why don't advertising agencies advertise?"

Creative Marketing Communications

Creative Marketing Communications

Book Summary Review

The full title of the book is "Creative Marketing Communications: Top Creative Minds Reveal The Secrets Of Powerful Marketing Communication Campaigns" and is written by what are described as the "creative hot-shots from some of the world's leading marketing, advertising and public relations firms."