Niche Marketing For Coaches by Hannah McNamara
Business Book Review - 4 Stars
Coaching is becoming a big business, if lots of small businesses can be combined in that way and I am seeing more marketing experts identifying the "marketing advice to coaches" as a flourishing niche to target.
In fact I wonder whether the marketing for coaches niche is already filled to capacity but probably not as Dan Bradbury (another marketing expert specialising in coaches) believes that the coaching schools are churning out novice coaches on false promises (see the Life Coaching Conspiracy on my Business Coaching blog))
Hannah McNamara has written "Niche Marketing For Coaches: A Practical Guide For Building A Life Coaching, Executive Coaching or Business Coaching Practice" to help coaches build a thriving business.