Profits Aren't Everything, They're the Only Thing by George Cloutier
The full title of this book by George Cloutier with Samantha Marshall is "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru".
I loved it, even if I didn't agree with everything.
I consider it as essential reading for all small business owners and entrepreneurs who are finding business a struggle.
I give it the full five star review rating.
The Basic Message Of Profits Aren't Everything
The basis message for business owners is "to grow a pair, man up and take control of the profitability of your business."