I like to high business coaches who have developed great niches because, despite the fact that I don't do enough specific niche coaching myself, I believ it is a great way to quickly build a successful coaching practice.
Today I want you to take a look at how Lucy Johnson is changing the Professional Fitness business (that's personal trainers, fitness bottcamp organisers, pilates instructors etc).
There's a bit of a generation gap between me and Lucy but you can tell that she knows her audience and gets away with stuff that I'd shy away from trying.
I recommend you watch her 9 Fatal Business F*!kUps Video and read the report of the same name.
It's edgy, hard-hitting but fun and packed with great advice that applies well beyond the fitness business.
Lucy does a terrific job of inspiring fitness professionals to take action to get the incomes they deserve by joining her nine month coaching program.
In fact you may be so inspired that you want to giver her program a try, even though you're not a fitness professional. There's nothing wrong with this kind of best practice benchmarking outside your niche and Lucy has got a lot to teach you.
I'm talking to Lucy on Monday and I've had a chance to look behind the scenes. It's a very well structured and comprehensive program which Lucy puts over with great energy and enthusiam.
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