If you are a coach then I bet you find yourself thinking about the issue of finding the right niche.
Either you don't have a niche and think you should have one to make your marketing easier.
Or you have chosen a niche but you wonder whether it is right for you. It may be not specific enough - I'm surprised when business coaches say their niche is "small businesses" - or it may be too narrow and you're struggling to find clients.
I won't pretend that finding the right niche is easy but my friend Cindy Schulson has made it easier.
Cindy is an expert in helping solo professionals like coaches and consultants find their niche and then attract clients.
She has developed a ten step program to make the process as systematic as possible. Work through it and you make the decisions necessary to find a viable niche.
- Step 1 - Niche Know How
- Step 2 - Find your solution
- Step 3 - Find your target market
- Step 4 - Research your target market
- Step 5 - Find and research your competition
- Step 6 - Clarify and evaluate your niche
- Step 7 - Your brand
- Step 8 - Your marketing funnel
- Step 9 - Your giveaway
- Step 10 - Marketing your giveaway
You can find out more about Cindy Schulson and her ideas about Attracting Your Niche.
I am proud to be an affiliate for Cindy and for full disclosure, she has give ne complimentary access to the program after I interviewed her.
If you'd like to hear the interview, then go to
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