It's over two months ago that I published the Coaching Marketing Survey in which 262 coaches took part and shared what works and what doesn't work.
If you've read it, then you know the best marketing methods for coaches but what about the future?
Will what is successful now continue to work in 2012 to 2015?
Sure some of it will - good marketing is good marketing.
But there are changes and that's where this information from Eric Dombach comes in.
Eric has put together videos to explain the 5 mega trends in business coaching.
It's very interesting and I recommend that you watch it as Eric explains how we have moved from the information age to the connected age and how that is commoditising business coaching..
And commoditisation means lower profits in the future unless we each do something about it.
When you click over, you'll see that it's part of a launch for the eMarketing Pipeline for Business Coaches. This is an affiliate link.
Don't let this put you off.
Eric is sharing information which will help you to think about the future and forewarned is forearmed.
Eric shares some very interesting thoughts on business coaching franchises - something he knows a lot about as he was an immensely successfully franchisee for ActionCoach - yes Eric is one of the exceptions who made a lot of money from a coaching franchise. he sold his practice for $1 million and since then has been advising business coaches on how to build a more successful coaching business.
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