Business Coach News

5 Mega Trends In Business Coaching

It's over two months ago that I published the Coaching Marketing Survey in which 262 coaches took part and shared what works and what doesn't work.

If you've read it, then you know the best marketing methods for coaches but what about the future?

Will what is successful now continue to work in 2012 to 2015?

Cindy Schulson Attract Your Niche For Coaches

If you are a coach then I bet you find yourself thinking about the issue of finding the right niche.

Either you don't have a niche and think you should have one to make your marketing easier.

Or you have chosen a niche but you wonder whether it is right for you. It may be not specific enough - I'm surprised when business coaches say their niche is "small businesses" - or it may be too narrow and you're struggling to find clients.

I won't pretend that finding the right niche is easy but my friend Cindy Schulson has made it easier.

Rockstar Fitness Marketing with Lucy Johnson

I like to high business coaches who have developed great niches because, despite the fact that I don't do enough specific niche coaching myself, I believ it is a great way to quickly build a successful coaching practice.

Today I want you to take a look at how Lucy Johnson is changing the Professional Fitness business (that's personal trainers, fitness bottcamp organisers, pilates instructors etc).

Rockstar Fitness Marketing

There's a bit of a generation gap between me and Lucy but you can tell that she knows her audience and gets away with stuff that I'd shy away from trying.

Business Coaching For Lingerie Businesses

I continue to turn attention to niche business coaching practices with Renee Mayne, known as the Bra Queen who focuses on helping clients in the lingerie business.

Take a look at Bra Queen

Business Coaching For Pet Businesses

The second business coaching niche after the wedding business to attract my attention is business coaching for the pet business.

Take a look at Danielle Chonody and her Working With Pets website.

This is a niche that I've flirted with because of my passion for animals but I decided the majority of businesses were too small for the type of coaching work I enjoy.     

Business Coaching For The Wedding Industry

I have decided it is a good idea to start compiling a list of business coaching niches.

I have two reasons for this:

1. To encourage business coaches to niche where they can
2. To provide a list of useful resources if I dip into a nice.

The first one I feature is Chris Jaeger and his Marketing To Brides Online website.

Chris focuses on Internet marketing advice for the wedding industry and as it happens, I currently have a client who sells into the wedding industry.