Who hasn't used the analogy of a sports coach to promote their business coaching practice?
I know I have to make it clear that:
- Even Tiger Woods has a coach to help his golf game
- You don't have to be a great golfer to coach great golfers. In fact it can be the other way around. A sports star with oodles of natural talent finds things incredibly easy but doesn't understand how they are done.
I was interested to read the story of Tom Steitz.





