I feel I know master copywriter David Deutsch, even though I've never spoken to him.
David is heavily featured in John Carlton's Simple Writing System videos and I was keeping an eye on his classroom in SWS when I joined in April 2010. I think he was in at least one of the Copywriting Sweatshop DVDs as well.
You can feel the respect that John has for David and his talent for copywriting.
Anyway he has revived his blog over at DavidLDeutsch.com and he has produced a new report Copywriting A to Z.
I will be adding to it over the next few weeks – it’s the best way I’ve found with Squidoo lenses as they like you to regularly update.
As well as including links to John’s main copywriting training programs and my reviews, it will also include videos of John sharing great tips on copywriting.
I have just bought “How to Build a Six-Figure Copywriting Business” from Clayton Makepeace.
Clayton is closing down his online shop and having a sale of his training resources and I thought that the chance to buy this course $200 off was too good a deal to miss.
Session #1: Kick Your Copywriting Business into Hyper-Drive!
Session #2: How to Get Every Penny You’re Worth
Session #3: How to Keep Your Clients Coming Back To You Over and Over Again – Forever!
Session #4: Write Better Copy, FASTER … Produce TWICE As Many Projects Every Year … And Get Bigger Winners, More Often!
Session #5: The Secret That Pushed My Income Up To $1.4 Million Per MONTH
Session #6: 37 Proven Secrets Guaranteed to Get You BIGGER WINNERS, MORE OFTEN!
Session #7: Answers to Your Most Pressing Business-Building Questions
There are some bonuses as well so i thought it looked a great deal if I’m going to work with freelance copywriters in the Copywriter Mastermind.
As a copywriter, you are well schooled in selling products and services with words.
However I've found from talking to copywriters, marketing coaches and consultants and other professionals that the toughest copy to write is for your own business. This can make traditional marketing methods like direct mail difficult.
A very effective way to grow a copywriting business is through word of mouth recommendations and referrals.
I bought - or should I say invested in - Simple Writing System from John Carlton yesterday because I am eager to improve my copywriting skills and my "salesmanship in print and Video" skills.
What makes this copywriting course special is the feedback from your assigned top writer and even John Carlton as you work through the exercises.
I have written about it extensively on my Online Profits blog (see Simple Writing System and my bonus for buying through my affiliate link - free membership of the copywriters mastermind).
If you are a copywriter, have you gone back to study the copywriting masters of the past or have you stuck with the modern masters like Clayton Makepeace, John Carlton and Dan Kennedy?
I'm talking about men like Claude Hopkins, John Caples, Eugene Schwartz and David Ogilvy and the others who have made direct marketing what it is today because these are the sources that Kennedy, Carlton and Makepeace learnt their craft from.
If you buy the John Carlton mentoring program, the Simple Writing System through my affiliate link I will give you free membership of a special Copywriters Mastermind based around what we learn.
We will each get stronger as the group gets stronger so your free membership will remain for as long as the group remains a viable unit.
The first is what your ideal customer or client would say in a bar after a really bad day.
John has asked his followers to comment on the blog and describe this conversation and he and members of his copywriting faculty are going in and giving feedback.
It's fascinating stuff and a great exercise. Highly recommended.
About twice each year John Carlton is bringing together a top class faculty of many of the most successful copywriters in the USA to take part in the Simple Writing System mentoring program.
In March 2010 it is happening again.
The pre-launch is an action packed, intensive period of delivering great content and this time John has introduced:
This blog gives links to various products through affiliate schemes which make a payment to me if you buy. For more thoughts on why I recommend affiliate products please see Paul Simister Recommends
I'm Paul Simister, a profit coach for small businesses in the UK combining finance, strategy and marketing to help my clients to increase their profits. I am a chartered accountant, have an MBA (with distinction) from the Manchester Business School and a Certified Guerrilla Marketing Coach. I am fascinated by copywriting and the way words and phrases can persuade someone to buy.
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