iLearning Global

Motion versus Movement Boyd Matheson

In this video from iLearning Global featuring Boyd Matheson, he explains the critical difference between motion and movement.

It's a common problem with small business owners I see - they are busy, busy, busy as Michael Gerber says - working long hours but not achieving.

Boyd Matheson regards this as being in motion.

EVE Ratio Boyd Matheson

In this iLearning Global video, Boyd Matheson explains the EVE Ratio and how it affects your life in the future.

The EVE ratio is your Education versus Entertainment ratio.

Just take some time to look at how much money you spend entertaining yourself and how many hours of entertainment you have in an average month.

Checkers vs Chess Boyd Matheson

Just watched Boyd Matheson on iLearning Global and his "Checkers vs Chess" video.

Light on content but enthusiastically delivered and Boyd Matheson makes an important point.

The basic idea is to answer whether you are:

1. Reacting to what is happening around you - as in a game of checkers or
    
   
2. Whether you make things happen in line with your strategy.

Many small business owners are put off by the idea of strategy - because they think it is too time consuming and moves them away from their necessary day to day activities of working in the business.

I liked Boyd's idea of allocating just 15 minutes a day to think about your strategy.

You have to start somewhere - and you can find 15 minutes can't you? That's enough time to knock out one or, if you get good, two Guerrilla Marketing plans.