I didn't know what to expert from Don Hutson's "Power of Sui Generis" video.
I know Don is a great speaker but what is sui generis?
It seems that it is Latin for one of a kind so this video is about how you can distance yourself from your competitors and be one of a kind.
In business schools, this is referred to as differentiation and is a fundamental principle of success.
It's better to exciting to a few than nondescript and uninteresting to many.
So in this iLearning Global video, Don Hutson explains how you can stand out from the crowd with one or more of his seven ways to be different.
Excellent video and a good pep talk on finding your special place in your market.
Don Hutson has proven to be a very consistent performer on iLearningGlobal.tv
Alternative Training to iLearning Global
I withdrew from iLearning Global but I have been a member of Simpleology for about three years. There is some excellent training.
The website undersells the benefits. Joining Simpleology is strongly recommended for anyone with a business. Start with the Simpleology 101 course and the excellent best selling marketing book The Irresistible Offer now available FREE.