The Internet Marketing Gurus I Pay Attention To...When They Talk, I Listen...
When writing a list like this, it is difficult to know where to start. There is an implication that whoever comes first is the most important and that's not true.
In fact there is a key Internet marketing lesson here. Each has carved out a separate personality and niche.
Your Overall Internet Business
Internet Marketing Guru Rich Schefren
Rich exploded onto the public internet marketing world back in mid 2006 with his free reports and his Internet business coaching programs but he had been behind the scenes for years.
I don't know the whole story but somehow Rich Schefren has been the business coach to many of the top names listed below and he has become known as the "guru to the Internet marketing gurus."
I am going to give you links to a series of free resources from Rich Schefren and his company Strategic Profits but I would rather you bookmarked this page and came back to it than fell into the bad habit of downloading lots of information that you never look at.
Just go to the Internet Business Manifesto and sign up for that and read it. Your future will be revealed if you don't take the right approach to your Internet business.
Take you Internet advice in manageable chunks and digest it. Downloading stuff you never do anything with is the road to ruin. Before you know it, you will be buying magic boxes which sit in the corner of your office unopened.
Internet Business Manifesto - this is what started it as Rich Schefren identified the dangers of being an opportunist, jumping here, there and everywhere and not an strategist who has a clear destination.
Next I would become familiar with the Strategic Profits blog. His postings are well worth reading.
Then I recommend that you break into the Profit Vault. This is the only way I know that you can still get the next two reports from Rich Schefren, The Missing Chapter and The Final Chapter as well as several interesting videos.
These reports are all designed to help promote the Business Growth System coaching program which I've done and is excellent but if you are just starting out, you are not ready.
Then Rich Schefren turned his attention to the problems of getting and keeping attention in the modern world where all your prospective buyers are being bombarded with marketing messages.
Attention Age Doctrine - a fascinating read which certainly made me think far more about social media marketing, an area where the rewards can be huge, but can swallow huge amounts of time for little reward if done badly.
This promoted the Business Acceleration program which again I bought but is currently one of the boxes which hasn't had my full attention.
Next up was Rich Schefren's joint venture with legendary marketing wizard Jay Abraham, the Maven Marketing Manifesto which looks at how to be seen as the "go to guy" in your market niche.
The latest free report from Rich Schefren is the Uncertainty Syndrome which examines the constraints which are holding you back and then gives tips to help you resolve the issues.
Even after one Internet marketing guru can you see how the information you can have to look at explodes. All of these reports are excellent and well worth reading but go at them slowly. Rich Schefren does have a habit of taking his reports away so I recommend that you get them while you can.
Internet Marketing Guru Mark Joyner
Mark Joyner was one of the first gurus to make it big on the Internet as became known as the "Godfather of Internet Marketing". He has transferred his attention more to becoming a best selling marketing author and developing innovative training programs through Simpleology.
I recommend that you start with two books which are currently available for free.
The Irresistible Offer - released several years ago and it quickly became one of the most recommended marketing books on Amazon. Early in 2008, Mark Joyner decided to make the PDF available on a free download.
Integration Marketing - this book is the opposite and it has been released as a free PDF before the formal book is published so that Mark Joyner could add case studies from readers. Integration marketing is a very important issue to understand in your Internet marketing.
Internet Marketing Gurus StomperNet
Formed by Andy Jenkins and Brad Fallon, StomperNet is now the world's leading Internet training company and has a faculty staff of many of the world's leading Internet marketing experts.
If you are really ambitious for your Internet business, then once you've mastered what Nitro can teach you, StomperNet is the obvious place to go.
Traditionally they were positioned at the high end with an $800 monthly membership fee and the resource library is vast although new members are very rarely accepted.
However in September 2008, they made a very attractive offer to the Internet marketers who couldn't justify the monthly fee. StomperNet have started a monthly journal called The Net Effect which brings some of their best Internet marketing ideas for a small fraction of the full Stompernet membership price.
Even better, they sweetened the deal by giving away a $500 search engine optimisation training course (Stomping The Search Engines) for free as a reward for trying The Net Effect.
Stomping The Search Engines - sales letter
Stomping The Search Engines and The Net Effect - reviews on my Online Profits blog.
My general advice is to be wary of monthly continuity programs. They are very popular on the Internet since it is an easy way to get more money from a customer. I have joined a good number but perhaps because my interests are eclectic, no memberships have gone much past the first twelve months.
However I expect that The Net Effect will be the exception. StomperNet are used to justifying their $800 monthly fees so they should be able to provide plenty of value.
Internet Marketing Guru Jeff Walker
Jeff Walker has been incredibly influential in Internet marketing because it is Jeff who has developed and perfected the Product Launch Formula.
Attention is focused over a short period where considerable buzz is built up by dropping content to the marketing and building anticipation until the launch day.
It is fascinating to watch the mechanics of the launch process although it is also easy to get caught up in the emotional whirlwind.
Join Jeff Walker's list at Product Launch Formula. If you intend to develop your own products and sell them on the Internet, you need to know about the Product Launch Formula. Jeff is always keen to show that it is not just for the million dollar launches from the gurus.
As you can see, we have already covered a number of top gurus and we haven't even begun to cover traffic or website conversion issues.
Traffic Generation
As soon as you have a website, you begin wanting more traffic.
It's almost as if however much you have, just just want to edge it up to the next level - from 100 visitors a week to 100 per day, to 1,000 per day and then 10,000 per day.
Internet Marketing Guru John Reese
John Reese set Internet marketing history because his Traffic Secrets became the first $1 million Internet marketing launch.
In the summer of 2008, the new Traffic Secrets 2.0 was released and I couldn't resist buying although I haven't started the program yet (see what I mean about the danger of buying boxes?) It is no reflection on Traffic Secrets but I wanted to grab a launch bonus and I have a number of other things to complete as a higher priority.
The Nitro Marketing Blueprint which I am recommending you buy when you first start your Internet business is strong on the three areas of traffic generation - search engine optimisation, pay per click campaigns and other sites sending you traffic.
Website Conversion
Getting traffic is one thing, converting it into money is another.
This comes down to three issues - website design, the sales copy and your relationship with your visitors.
The last point may surprise you but if your website visitors feel they know, like and trust you, they will buy.
The person who has taken the power of personality to an art form (and still delivers great stuff) is...
Internet Marketing Guru Frank Kern
Frank Kern is a "supercool server dude" and is famous for his persuasion techniques. In fact his product is called Mass Control.
Mass Control is currently closed but I recommend that you join his list so you can see how he combines blatant promotion, ninja mind control tricks and charm. It is very interesting and he has many loyal followers - Mass Control. I love watching his videos.
There are many great copywriters and of course, their promotional material is extremely strong. I could give you a long list of people but you will probably be overwhelmed so let's just concentrate on two.
Internet Marketing Copywriter John Carlton
John Carlton has been a world famous copywriter for more than 20 years and I would say he is now the leading trainer of copywriting.
An excellent place to start is with his free email course 7 Copywriting Strategy School Lessons.
I own his Copywriting Sweatshop DVD course but you don't need to go this detailed yet and you may find it better to employ a copywriter although you do still need to understand about the elements of great sales copy.
Internet Marketing Copywriter Clayton Makepeace
The other copywriter I always pay attention to is Clayton Makepeace who has been in the direct response marketing business even longer than John Carlton.
Clayton and his friends write a terrific blog which is always packed with revealing copywriting tips but make sure you sign up for his free reports The #1 Way To Electrify Your Ads and The Great Copywriting Conspiracy here.
The last majority Internet marketing guru doesn't seem to fit into these categories. Formerly he was best known as David DeAngelo, the Double Your Dating guru and Internet entrepreneur, now he is...
Internet Marketing Guru Eben Pagan
Eben's Get Altitude program has generated a cult following and I have seen rave reviews but I haven't tried it myself but I on his Wake Up Productive time management program. This is currently closed but when you sign up, there is 35 minute free video with some great tips. Since time is nearly always a problem, I recommend that you do see the video.
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