Jay Abraham announced earlier in 2010 that he was changing the way he worked.
More focus on working with bigger businesses one to one and reduced emphasis on small businesses and events.
That makes the latest idea, the Tribe of Twelve a rare chance for a small business to have direct access to the great man himself rather than his body of recorded work.
This is personal group mentoring based in Los Angeles once per month.
Here’s one of the promotional emails from Jay explaining how the Tribe of Twelve will work.
Apply for the Small Business Opportunity of a Lifetime
Paul
How will your small business success story play out? In other words - will your business --- survive, or will it thrive? And so we're clear here, I'm not talking about you making millions. No, I'm referring to your sustaining ability to earn a comfortable (and possibly handsome) income from your small business for life.
I'm asking mature, level-headed, small business owners THIS question for an important reason: I'm looking for a few stable, small business owners who are seeking better, more efficient and effective ways to sell, market and profit from their efforts -- to let me hear from you.
Specifically - I've had so many small business owners prevail upon me to find some practical way to still help their business grow - that I've spawned an intriguing idea:
I call it the "Tribe of Twelve" Experiment.
In a nutshell, I believe there may be a way to justify helping smaller businesses on a more direct basis. But I'm not certain. So I've devised a rather bold and daring experiment, to see how much of a "game-changing" difference we really CAN produce for a smaller business owner like you.
My goal is to identify the most success-probable, small business owners in my entire, worldwide database. Then, I want to take on a carefully chosen small group of just a dozen of you. I'm calling it my "Tribe of Twelve."
The concept I'm entertaining, is to bring those selected entrepreneurs together --- in-person, once a month, EVERY MONTH - here in Los Angeles...to work with me for a long, intensive, high-powered day of group mentoring.
My thought here -- is I'll create a unique small business, growth "laboratory" for tackling a wide range of opportunities --- to improve the sales, marketing, competitive positioning and, above all else - the long-term profit performance of smaller, but stable businesses.
My big problem in the past - frankly, has been incompatibility between myself, my economic model --- and all the eager smaller businesses out there seeking direct access to me. By charging $5,000 an hour --- $50,000 a day, it prohibits most of you - understandably, from affording my time or advice. By me only doing profit sharing deals --- where I'm looking for a minimum of $500,000 range of annual, performance-based payment, it eliminates almost ALL of you smaller businesses who may only be doing $500,000 to a few million in sales-total.
So I thought "What if?" - What if I pursued a truly intimate --- but deeply expansive group - mentoring version of my "one-on-one" private consulting model, which was unconventional in its strategy and purpose.
The goal here would be to attract high performing, stable, small business owners who are not merely committed to growth and success -- but who (by their qualifications and past performance) are destined to far greater success. We'd merely be accelerating, enhancing and dramatically expanding what you'd achieve on your own over a far longer and have timeline or horizon if you did it yourself.
My goal here is to organize a very dynamic, but intimate, group of small entrepreneurs who (understandably) don't have big bucks to spend on me or marketing. Yet, they need a bang for each buck they spend that's disproportionately bigger than anything they're used to achieving.
The people I'm interested in attracting know that they have an abundance of low hanging fruit just sitting in the business. And you're eager to harvest every "ripe" windfall profit dollar you can. My approach bears serious investigating IF you are someone who has worked hard to build your small business to a stable, sustainable place - but you can't get it going past a certain mark.
Let me offer you peace of mind: With little additional investment, you probably CAN uncover the forces that will double, perhaps even redouble again, the profit/income your business can earn you.
I want to see what happens when I take on a "Tribe of Twelve," hardworking small business owners and "group mentor" you all --- once a month for a year and a quarter. Your commitment and follow-through is crucial to my being able to help engineer the kind of bottom-line growth we're talking about here.
Atypically for me - I don't want hundreds or thousands of people doing this. Again, it's a real experiment on my part - a test, if you will. A chance for me to see IF I can figure out a way to profitably and productively work with your business that pays off for both sides.
I suspect the "Right" small business owners on my list will greatly appreciate the group brainstorming process I plan on putting you each through every month. My expectation (frankly) is that --- in a typical month's ultra-day-long session between myself and all you "Tribe of Twelve," we'll tackle some extremely big business problems - and opportunities!
You should expect to go home every month - with as many as 200 ideas that result from this fast-paced, group mentoring dynamic. The value of those ideas will range from incremental to outrageous.
Each member of our "Tribe of Twelve" will get to pose situations, ask questions, discuss critical problems - and most importantly, work through big opportunity situations you don't know how to mine, by yourself.
My role here is to mentor, guide, advise, explain, direct, strategize. Hopefully with all the high-level activities I've done, I'll be able to anticipate questions, envision better scenarios and, of course, provide mentoring answers you can profitably implement.
The emphasis here every month is on collaboration, creating breakthroughs, critical thinking and strategic shifting of your paradigm and thus your business. The conversation will be diverse, deep and exceedingly fast-paced. So, your superior listening and processing skills are needed IF you're there to make your business better and you want me to make you a smarter business owner, marketer and strategic thinker.
Again, I'm betting that --- by coming together in a group of twelve, I can improve each one of your small businesses more quickly than you ever could by yourselves --- if you just attended my static, large group seminars.
This is NOT for idle, passive, tentative-minded people. You MUST apply. Your application must be a two to three-page, compelling essay. You must be able to establish that you possess the resourcefulness, comprehension, directability and growth-minded thinking that define each participant I'll invite in.
Plus, you must furnish five references I can personally check. These people must be able to confirm (and affirm) your character, your prejudice towards action, your open-minded, willingness to experiment, innovate, grow and evolve yourself and your business.
If you're NOT looking for an environment where highly profitable waves of business creativity flourishes - this is not the place to be. However, if you want to find ways to help your small business flourish, if you don't want your enterprise (or yourself) to lose your edge, if you're looking for practical ways for a small business to remain competitive and continue succeeding...
The very factors that could be limiting your business growth might also be the same factors holding back some of the other members of our group. So together, there's an excellent chance we'll get your small business back on a growth track. I'm betting big we will.
But I need to tell you - participation isn't free. I think it's quite modest - frankly, given the fee structure I normally receive; which is why I'm only testing an experimental group of 12...to see if it makes economic sense for both sides. You'll pay a monthly participation fee of $2,000 per month. Plus - if you ARE accepted and invited into the "Tribe of Twelve," you'll be expected to stay the distance, meaning you'll attend every month's group mentoring session and you'll pay for the entire, 15-month process. If you're at all tentative, uncertain or concerned about yourself, your finances --- or my ability to add enormous value - please don't even apply for consideration.
I want to see if my hand-chosen, carefully invited candidates really DO something meaningful with the advice and ideas you'll be given. If you do --- and the results are impressive - I'll do more of these. If you and your fellow tribe members under-perform on the potential of what you'll be given - I won't ever do this again.
The reason is simple. At $2,000 per Tribe member, it doesn't pay well on the tuition fee alone (remember, a day of my time for pure, fee-based consulting runs $50,000). That's why everyone invited into the "Tribe" will be asked --- and agrees --- to pay me an additional performance-based, "Success Fee" as a bonus. However, this bonus won't be due or payable to me UNLESS we get your small business earning you at least double your current income --- within 15 months.
The success fee you'll make to me - again -- only, if we double (or more) your income, is $25,000, additional.
That's why you won't be invited/accepted into the group, (nor should you even consider applying) if your business earns you less than $100,000 a year right now. Do the math. At $100,000 or more - if we double income you've made a good - to great -- first year return on investment - a return that should continue and multiply for years to come. If your business currently makes you more than $100,000, applying for consideration seems like an exceptionally good "gambit" on your part.
Bottom line? I want to see if this highly experimental, small-group mentoring model has the ability to make it practical for me to personally work with smaller businesses - and for smaller businesses to profitably work with me.
It'll be a lot of work on my part for this pilot group. If it pays off, I'll do more. If not, I won't. And obviously, if it doesn't pay off for you, I won't have the success stories I need to motivate others to do it in the future.
So we're both in this together, "connected at the hip" so-to-speak - if you apply and get accepted. That's it. If interested, submit your essay application, and references to me at Maureen@abraham.com on or before noon, October 19th, 2010. I'll be reviewing applications and checking references of people (I feel are appropriate) over the next few weeks.
The first session will occur on or around November 15th in Los Angeles. Thereafter, every other session will occur on the third Monday of the month - unless there's a holiday conflict. Then, it'll move to the two days later...i.e. Wednesday, or the week after or before (whichever works best).
I'll be eager to review the applications I receive.
Thanks, and I hope this project is something we can both benefit from doing together - if your small business is suitable.
Jay Abraham
Finally, I reserve the right to reject any applicant. Also, if the quality of candidates does not mirror my expectations, I reserve the right to cancel and withdraw this offer.










I just got back from the Tribe of 12 meeting and I am totally blown away. Jay knows more about making money then every 'guru' out there. This is going to be the most exciting 15 months of my life.
Posted by: KC Truby | November 17, 2010 at 06:38 PM
Thanks for the comment.
I thought it sounded fabulous and I'd love to keep in contact to see how you progress with so much of Jay's oersonal time and attention.
Everything i know has been done from afar so I'm very jealous of this time you're spending with the great man
For anyone who isn't lucky enough to have this persnal mentoring experience with jay Abraham, I recommend that you take a look at the masster of passive income program and webinar
https://schefren.infusionsoft.com/go/MPI/spinone/
Posted by: Paul Simister | November 17, 2010 at 07:02 PM