Get Core Influence For Free

I'm not entirely sure where Frank Kern is heading but it's worth going along for the ride.

He has made his Core Influence video available for free

Get Core Influence - this is a referral link and if you and someone else clicks on it and signs up, I get to hear the next part of the story.

Yes Frank Kern has gone into viral marketing.

So if I tell two people, and they tell two people and then they tell two people...

Pretty soon everyone in the world with a computer and who is interested is going to know the secrets in Core Influence.

Background to Core Influence

This is probably Frank Kern's most famous presentation and dates back to Rich Schefren's Strategic Profits conference in 2007 or 2008.

It's pretty weird but then this is Frank Kern.

Part hippy drippy, airy fairy new age stuff and part deep psychological concepts, I promise Frank is always entertaining - and I don't remember as much profanity in this video as some of the others.

This is about finding the inner you - what you really want - and then once you've found your core, you repeat the exercise for your main customer avatar or persona.

You can then communicate directly to your market's core desires and if it comes from your core, it is genuine and avoids the hype.

OK it's difficult to explain without giving away the exercise - just watch the core influence video.

Get Core Influence

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Comments

[Paul]

For my original blog and thoughts on the Core Influence process from Frank Kern please see

http://businesscoaching.typepad.com/mass_control/2009/03/core-influence.html

You can watch a classic Monty Python video I thought was relevant too.