43 Split Tests To Increase Your Website Sales

Update May 2010 - this blog refers to the first release of 43 Split Tests and it has been updated to 43 Split tests 2.0 by Ryan Deiss and released on May 26th 2010.

You can get details of the new training program at:43 Split Tests 2.0 review

or jump straight to the new sales video - 43 Split Tests 2.0 (affiliate link)

Back to the original blog.

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I want to tell you about 43 Split Tests from Ryan Deiss and Perry Belcher as a great way to increase your website conversions, sales and profits.

Quite simply 43 Split Tests is the short cut to success based on eight years of extensive testing - a must see resource for any Internet marketer eager to be on the fast track to success.

43 Split Tests (affiliate link)

Testing Is Key

If you have been exposed to any of the great direct marketers, you will have been told that you must test and measure to improve the impact and conversion of your copy.

It doesn't matter whether it is online, direct mail, telemarketing or any other marketing with a call for action the three key things to do are to test, test and test again.

The big advantage of Internet marketing is that it is easier to test thanks to the technology like Google Optimiser that standardises messages and creates a true random spread of messages to visitors. It is also easier to measure the results of the test since the personal error factor is taken out.

But the big problems are:

1. There are so many possible options that you can test.
    
   
2. The time and money it takes to generate enough traffic to create valid test results.
    
   
3. Your impatience to a) make some big money from your product and b) your desire to move on to the next exciting project.
    
   
4. Testing goes both ways - better or worse so some of your testing will damage your conversions, cost you money and lose you back end opportunities.      

Testing is tedious.

You write your copy and then you identify the one thing you want to test first and identify a small number of options.

Why only one thing?

Because the more you change, the less you know the individual effects as you try to find the optimum conversions. If you change the headline, the offer and  the guarantee and you get better results, you don't know which had the big impact. Perhaps the headline was stronger but the guarantee weaker.

What If There Was A Short Cut?

Suppose you could tap into the testing experiences of someone who has diligently worked through hundreds of different tests in different markets and spent a fortune on generating traffic to create reliable results?

That would take some of the pain out of testing wouldn't it?

If you think about it:

• If you can start with a list of the best practices that works, you start with a huge advantage that should mean that your website converts at a high rate from the beginning.
   
• You can focus your testing on the main elements relevant to your market - the particular headline, the offer and the price.

So you should start making more money and you'll spend less time optimising going forward, giving you a chance to move on to your next project.

Here's The Deal On 43 Split Tests

Thanks to Ryan Deiss, you can now tap directly into the "43 split tests and other sneaky marketing tricks" that Perry Belcher has spent eight years putting together.

43 Split Tests (affiliate link) - just click over I won't spoil the surprise of the offer.

Why 43 split tests?

Only 43 out of 321 tests had net positive results proving that testing is hard, slow and expensive.

So What Do You Get With The 43 Split Tests

You get a video and mp3 audio recording of Ryan Deiss talking to Perry Belcher about each of the tests and the results. If you don't have the two and a half hours to work through the list you can cut straight to the chase with a couple of PDFs. The first gives you a quick summary of the 43 split tests that work and the other is a checklist for you to tick off which you have implemented.

The hints to the tests that have been proven to work (which includes things I wouldn't even have thought of testing) are on the 43 split tests website (affiliate link).

Effectiveness versus Design

It seems to me that marketing is a battle between effectiveness and design.

There's no doubt which side of the debate I come down on. My focus is on helping you to make online profits.

Effectiveness is great. A pretty design that doesn't convert isn't.

So what if an ugly website converts at twice the rate as a pretty one?

Do you want to be rich or poor but admired for your great looking website?

A Short Video From Ryan Deiss On Testing Opt-In Boxes

As you can see, this kind of information is invaluable.

In this video Ryan mentions his Total Access Club which is a monthly membership site where Ryan shares some of his best ideas. I am a member.

A 10% improvement from each of three factors increases results by 33%. A 20% improvement on the three creates an overall increase in 72.8%.

Little things matter so why not look over the shoulder of a master tester.

43 Split Tests  (affiliate link)

Or I suppose you could spend the thousands of hours, the millions dollars and eight years doing your own tests but why bother when the information is now available.

Or I suppose you could ignore the advice of all the great direct marketers and not bother with testing. It just means that you'll be settling for a tiny fraction of what you could be earning.

Got to go.

I've got a few changes I need to make to my website. 

Disclosure

I am lucky and have been given free access to the Total Access Club as an affiliate for Ryan Deiss. This means that I am able to take the time to have a good look at these programs and I found 43 Split Tests fascinating.

Comments

[Paul Simister]

You can tell I like 43 Split Tests can't you?

While I am not a website designer and some of the things are outside my scope, the advice is invaluable.

I should also point you towards Ryan and Perry's work on email marketing which I also had as part of my membership of the Total Access Club

See 13 Sneaky Little Email Marketing Tricks

http://businesscoaching.typepad.com/online_profits/2009/06/13-sneaky-little-email-tricks.html

[Paul Simister]

For more information on the 43 Split Tests reviewed above, I have found another short video from Ryan Deiss.

This time he looks at the buy button on your site and finds that size and colour matters.

http://businesscoaching.typepad.com/online_profits/2009/09/the-size-of-your-buy-button-matters.html

[Paul]

I really liked the 43 Split Tests training from Ryan Deiss and Perry Belcher because it gives you a short cut on what works.

You may have your own ideas but it gives you something to test against.

The latest news May 2010 is that in the Total Access Club, Ryan has updated the training.

We now have 43 Split Tests 2.0 and I will be writing another review.

I expect to see this offered as another standalone product from Ryan and I am sure the demand will be massive.

[Paul Simister]

Latest news May 2010

43 Split Tests 2.0 has been released

You can get more details at my latest review

http://businesscoaching.typepad.com/online_profits/2010/05/ryan-deiss-43-split-tests-20-.html

or jump straight to the video sales letter from Ryan Deiss (affiliate link)

https://touchstone.infusionsoft.com/go/43st/a271/

[Paul Simister]

If you are interested in 43 Split Tests then you will love the new program from Ryan Deiss called Digital Marketer Lab

http://businesscoaching.typepad.com/online_profits/2011/05/digital-marketer-lab-by-ryan-deiss.html