Stumble It!I want to tell you about 43 Split Tests from Ryan Deiss and Perry Belcher as a great way to increase your website conversions, sales and profits.
Quite simply 43 Split Tests is the short cut to success based on eight years of extensive testing - a must see resource for any Internet marketer eager to be on the fast track to success.
Testing Is Key
If you have been exposed to any of the great direct marketers, you will have been told that you must test and measure to improve the impact and conversion of your copy.
It doesn't matter whether it is online, direct mail, telemarketing or any other marketing with a call for action the three key things to do are to test, test and test again.
The big advantage of Internet marketing is that it is easier to test thanks to the technology like Google Optimiser that standardises messages and creates a true random spread of messages to visitors. It is also easier to measure the results of the test since the personal error factor is taken out.
But the big problems are:
- There are so many possible options that you can test.
- The time and money it takes to generate enough traffic to create valid test results.
- Your impatience to a) make some big money from your product and b) your desire to move on to the next exciting project.
- Testing goes both ways - better or worse so some of your testing will damage your conversions, cost you money and lose you back end opportunities.
Testing is tedious.
You write your copy and then you identify the one thing you want to test first and identify a small number of options.
Why only one thing?
Because the more you change, the less you know the individual effects as you try to find the optimum conversions. If you change the headline, the offer and the guarantee and you get better results, you don't know which had the big impact. Perhaps the headline was stronger but the guarantee weaker.
What If There Was A Short Cut?
Suppose you could tap into the testing experiences of someone who has diligently worked through hundreds of different tests in different markets and spent a fortune on generating traffic to create reliable results?
That would take some of the pain out of testing wouldn't it?
If you think about it:
- If you can start with a list of the best practices that works, you start with a huge advantage that should mean that your website converts at a high rate from the beginning.
- You can focus your testing on the main elements relevant to your market - the particular headline, the offer and the price.
So you should start making more money and you'll spend less time optimising going forward, giving you a chance to move on to your next project.
Here's The Deal On 43 Split Tests
Thanks to Ryan Deiss, you can now tap directly into the "43 split tests and other sneaky marketing tricks" that Perry Belcher has spent eight years putting together.
43 Split Tests - just click over I won't spoil the surprise of the offer.
Why 43 split tests?
Only 43 out of 321 tests had net positive results proving that testing is hard, slow and expensive.
So What Do You Get With The 43 Split Tests
You get a video and mp3 audio recording of Ryan Deiss talking to Perry Belcher about each of the tests and the results. If you don't have the two and a half hours to work through the list you can cut straight to the chase with a couple of PDFs. The first gives you a quick summary of the 43 split tests that work and the other is a checklist for you to tick off which you have implemented.
The hints to the tests that have been proven to work (which includes things I wouldn't even have thought of testing) are on the 43 split tests website.
Effectiveness versus Design
It seems to me that marketing is a battle between effectiveness and design.
There's no doubt which side of the debate I come down on. My focus is on helping you to make online profits.
Effectiveness is great. A pretty design that doesn't convert isn't.
So what if an ugly website converts at twice the rate as a pretty one?
Do you want to be rich or poor but admired for your great looking website?
A Short Video From Ryan Deiss On Testing Opt-In Boxes
As you can see, this kind of information is invaluable.
In this video Ryan mentions his Total Access Club which is a monthly membership site where Ryan shares some of his best ideas. I am a member.
A 10% improvement from each of three factors increases results by 33%. A 20% improvement on the three creates an overall increase in 72.8%.
Little things matter so why not look over the shoulder of a master tester.
Or I suppose you could spend the thousands of hours, the millions dollars and eight years doing your own tests but why bother when the information is now available.
Or I suppose you could ignore the advice of all the great direct marketers and not bother with testing. It just means that you'll be settling for a tiny fraction of what you could be earning.
Got to go.
I've got a few changes I need to make to my website.
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