Rich Schefren is putting together a short, low cost training program called Instant Expert to teach you the vital skills needed to be seen as the expert authority in your niche.
Instant Expert - affiliate linkWhy do you want to be seen as the expert authority? Because people pay much more attention to those who are perceived as an expert.
In this time pressured world overloaded with information, your time and attention is precious and intentionally or subconsciously, you ration it.
There is no other choice.
Whose Emails Do You Read? The Experts
Just think about how you deal with emails you receive because you probably sign up to many more newsletters than you read, just like me.
Many you probably immediately delete as you don't remember receiving or you may take the time and trouble to opt-out if the emails are too frequent.
Others you may think "I'll look at those later when I have more time!" I have a stack of these emails all neatly captured in their own folders, just waiting for me to get the time to take a look.
You know what? The time very rarely comes for me to go backwards. It's enough effort to deal with what turns up in the Inbox each day.
But then there are the emails from the experts. The people I respect as the authorities in their fields and who don't abuse my email trust by sending me offer after offer without any valuable content.
Those are the emails I read - from these expert authorities. They have earned my attention.
And when I read emails, there is a strong chance that I will click through and give them more of my time and attention.
And provided the expert authority has respected my time and delivers value for time, the relationship gets stronger.
That's why it is so important to be seen as the expert and the authority figure in your niche - or at least as one of the respected authorities.
Maven Marketing - Become The Expert
Rich Schefren put on a 12 month coaching program with Jay Abraham to teach people how to be the maven (the go to guy) in the niche. From memory that was a two grand investment together with many hours of work to study the materials and to take action.
Instant Expert builds on the work Rich Schefren did and makes it much more accessible to those of us who want fast results and don't have a small fortune to invest in top of the range training.
Rich Schefren's Instant Expert
I think of Instant Expert as Maven Marketing condensed and updated for what Rich has seen and learnt since that program was created. You see a function of coaching is that you learn more as you go because you see more situations, more difficulties and more solutions.
Watch the ten minute video for Instant Expert (affiliate link) and I am sure that you will be impressed with what you see.
Interesting that after writing about Rich Schefren's small course Instant Expert and mentioning Maven Marketing, it seems that Jay Abraham and Rich are launching Maven Marketing 2.0.
You can learn more at my Jay Abraham blog
http://businesscoaching.typepad.com/jay_abraham_addict/2009/09/become-the-dominant-maven-in-your-market.html
Posted by: Paul Simister | September 23, 2009 at 10:13 AM