If you think (or fear) traditional long form sales letters are dead or dying on the Internet then you are right.
With the Video Sales Letter Formula from Ryan Deiss you receive a short and intense lesson on how to make a video that sells.
Ryan is a master at putting together a compelling video sales letter and now he reveals his secrets.
Sample The Ryan Deiss Video Sales Letters For Yourself
Sample his video sales letters for
Video Sales Letter Formula (affiliate link)
Facebook Ad Power (affiliate link)
GMail Advertising (affiliate link - offer is closed but there is a video)
Ultimate List Building System (affiliate link)
Background On The Video Sales Letter Formula
The video sales letter is the way most of the big Internet marketing gurus prefer to pitch their offers. Even top copywriter John Carlton has used sales videos extensively in the launch of his Simple Writing System including a terrific "this is what you get" preview.
If you do a video sales letter the right way, you get to control how your sales message is delivered. You can build up the value and counter common objections before you try to close the deal... and certainly before the potential buyer finds out the price.
This is the traditional way of selling face to face compared to the online sales letter approach which let's the reader go to the bottom of the page, see the price and then decide if he or she is interested enough in the value build.
I was excited when Ryan released Video Sales Letter Formula into his "look over his shoulder" membership site, the Total Access Club because it came out shortly after the Video Boss launch from Andy Jenkins.
The Problem Of Long Form Sales Letters
Hand on heart, I love long copy when it is written by a master but these days, the long sales letters that scroll down... and down... do seem old hat.
Taking a sales letter that works in the mail and duplicating it online was the obvious thing to do when technology was constrained.
However since broadband has become common, marketers have been able to move to a medium that gives the chance to see and hear the message rather than just reading it.
As video sales letters become more common, in niche after niche, those marketers using the old style sales letter are going to appear old fashioned.
And who wants to buy old fashioned?
The Video Sales Letter Formula Review
The heart of the video sales letter formula from Ryan Deiss is a twelve point program adapted from one that works offline.
Video Sales Letter Formula - affiliate link
It's great stuff and I really like the tip from Ryan that you create one slide for each essential point and build up your logical and emotional case for buying.
The Video Sales Letter Formula is a long training session split into six modules:
1. Video salesletter basics
2. Crafting your video salesletter
3. Recording your video salesletter
4. Hosting your video sales letter
5. Architecting your video sales page
6. Plus 3 "sneaky" video salesletter tricks
What makes the Video Sales Letter Formula much more powerful is that Ryan Deiss gives you many of the extra tools you need to create a compelling video sales letter.
OK you don't get Camtasia and Powerpoint (or the Mac equivalents) but you do get technical "how to videos" combined with a video sales page template and a magic script to make the buy button appear at exactly the right time.
I took 13 pages of notes from Ryan';s presentation on the main video sales letter format recording so you can tell, once again and just like Facebook Ad Power, GMail Advertising... it is another content rich, practical training session.
What I liked about Ryan's approach is that he doesn't over-complicate.
I've seen other training to create videos and its all looked very clever... and exciting... if only I could do it.
But at the back of my mind is this little voice that says
"You can't make a video... you're not clever enough... you can't do the fancy effects... you don't sound good... you won't understand the editing software..."
Have you been there too?
Ryan Deiss takes a different approach in Video Sales Letter Formula (affiliate link.
Keep it simple and just do it.
It's effectively:
- Step 1 Write your presentation slides,
- Step 2 read it through and think what you are going to say.
- Step 3 record your practice session... you may nail it! And if you don't, just do it again.
- Step 4 get it hosted and on to your website
- Step 5 rush to the bank with the extra money you will get
My Opinion Of The Video Sales Letter Formula
I loved it and watching the Video Sales Letter Formula video has given me more confidence in my ability to make sales videos.
I've been building up to my first video for a few months.
But I keep getting bogged down in worrying about the extra littleb things.
The extras help make the video sound great, look great, feel great.
But I hadn't noticed as I have been admiring the video sales letters from Ryan Deiss, he doesn't do any of the fancy stuff.
He just has a few slides and talks over them.
The presentation flows and stirs up my desire and his enthusiasm comes over so well.
His videos sell a lot - I know because I am an affiliate and he sure knows how to close the deal.
Video Sales Letter Formula - affiliate link
Who Is The Video Sales Letter Formula For
Basically the Video Sales Letter Formula training is for anyone who wants to make money online using video, even if they have to be dragged screaming into the latest best practices.
It isn't complicated... far from it as the strength is keeping things simple.
It certainly isn't "arty".
Ryan doesn't mention soundtracks and animation so if you want to learn how to make pretty videos to entertain, then the Video Sales Letter Formula from Ryan Deiss is not for you.
Nor is it for you if you get excited by all the techie, fancy stuff that scares the heck out of me.
If you want to do the clever stuff take a look at ScreenCast Profits (affiliate link - it is very good but it scared me) or wait for the next Video Boss course (assuming you've got a big bundle of cash to spend on video training).
Why You Should Try Video Sales Letter Formula
If you want a training course to teach you how to sell using video sales letters, then the Video Sales Letter Formula from Ryan Deiss is excellent.
You know Ryan knows his stuff.
You just have to watch his own selling videos and he explains what he is doing.
What's fascinating is after you've got the Video Sales Letter Formula program, you can go back to Ryan's previous videos that are still available... and see the methods he teaches in use.
I think you'll be blown away with how open he has been about his methods in the training program.
Ryan Deiss offers a money back guarantee and yes people do get their money back. That's my experience as an affiliate although the reclaim rates are low because of the quality of his training.
It's no problem to give Video Sales Letter Formula a try and decide for yourself if it's worth the money.
It would be nicer if it didn't cost so much but you know you have to pay for quality. The Video Sales Letter Formula is top quality.
If the Video Sales Letter Formula can push you from wannabe video marketer to someone who is making money with video, then you'll get your money back many times over provided you follow the training.
Video Sales Letter Formula - affiliate link
My Disclosure On The Video Sales Letter Formula And Ryan Deiss
I am an affiliate for Ryan Deiss and if you buy through my affiliate link, I will earn a commission.
I have been very lucky to be given free membership of Ryan's Total Access Club (now Digital Marketer Lab) and that means I have seen a lot of what he puts out.
Quality is consistently high, to the point (and without the filler and waffle many programs have) and very much focused on putting money into your pocket with a lot of practical tips.
Ryan Deiss has now taken the Video Sales Letter Formula out to his affiliates so you should be seeing these emails come whizzing into your Inbox.
SUBJECT: The DEATH of the Salesletter?
If salesletters are DEAD (as everyone is saying) then how are YOU going to sell your products?
Salesletters certainly aren't working as well as they use to in my business any more and I'm not alone...
My buddy Ryan Deiss made a short video to show you how he's killing it right now WITHOUT salesletters
Click the link below right now
Video SalesLetter Formula - affiliate link
Ryan's new method takes about 10% as long to create as a traditional salesletter, makes web design a thing of the past and converts 321% better an his last salesletter.
Here is how it works
Click the link below right now
Make Videos That Sell - affiliate link
See ya there
Paul Simister
P.S. There is ONE big secret that Ryan reveals at the 2 minute 21 second mark that's worth the watch
P.P.S. There's no opt-in. This is a 100% free video and if you pay attention it will change the way you think about this business
Click the link below right now
Video Marketing The Easy Way - affiliate link
Video Sales Letters - A Local Business Opportunity
It occurs to me that Video Sales Letter Formula from Ryan Deiss could give you the skills to create a local business, selling video marketing to small businesses with under-performing websites in the area.
With the video sales letter formula you don't need to be a great copywriter although extra copywriting skills wouldn't hurt.
Many small businesses would like a video but won't take the steps to learn the skills and make their own.
As I mentioned above, it just feels hard to do and likely to take up a huge amount of time. Add to that the problem of knowing what to say and there is potentially a big opportunity for a "done for you" service.
What Do You Think Of The Video Sales Letter Formula?
If you have seen the Video Sales Letter Formula, I am interested to hear what you think so please leave a comment.
Want More Traffic To Your Website?
Making money on the Internet boils down to two factors - traffic and conversion.
The Video Sales Letter Formula will help with conversion and now Ryan is going back to solve the traffic problem.
Rank Mogul - SEO training
Let's Get Social - using social media
If you are interested in collecting swipe emails, here is the second affiliate email for Video Sales Letter Formula from Ryan Deiss - yes they are affiliate links
SUBJECT: The World's UGLIEST Video
Hi,
I really can't believe this works.
Wanna see it?
Click the link below right now
https://touchstone.infusionsoft.com/go/vidps/a271/
Ryan Deiss has been making these "funky"
CAMERA-LESS videos that are making him a killing, and I think they will for you to.
1. They only take minutes to create
2. Your face is NEVER on the video
3. You don't have to use your own voice
4. They REPLACE old websites
5. They sell 300% BETTER than salesletters
Go watch a free presentation now
https://touchstone.infusionsoft.com/go/vidps/a271/
See you there,
Paul Simister
P.S. If your stuck writing a salesletter you MUST watch this right now before you really screw up
Go watch this free presentation now
https://touchstone.infusionsoft.com/go/vidps/a271/
Posted by: Paul | April 09, 2010 at 12:55 PM