It's very clear that Rich is promoting his Business Growth System 2.0. (a link to my very extensive review on my Business Development Advice blog).
Business Growth System 2.0 - compensated affiliate link
I'd like to take you back to early 2007 when I first encountered Rich Schefren.
I must have received an affiliate email from someone - probably Tellman Knudson - promoting the first Business Growth System.
I took a look at the sales letter and as a coach, I was fascinated by what I read and it looked like Rich and I had similar ideas about building a business - although he was focused on Internet businesses and I tended to look offline with a website.
I was also intrigued - here was someone I could learn from about delivering a long distance coaching program from the inside. At that stage I was convinced that face-to-face work was the only effective way to deliver business improvement but I was open-minded enough to take a look at what this chap, Rich Schefren was doing with his Business Growth System.
I think was due to go on a safari holiday to South Africa the next day and it was make your mind up time. This was my first experience of a product launch and having something here today but gone tomorrow.
A quick web search revealed some very positive reports on Rich Schefren and some free reports - his famous Internet Business Manifesto, The Missing Chapter and The Final Chapter - downloaded them and had a quick flick through.
I didn't read. I didn't have the time to.
It was "buy the Business Growth System tonight or miss out for goodness how long".
I was so impressed, when Rich Schefren brought out his next big program, the Business Acceleration program I automatically bought.
And then when Rich joined up with another of my business heroes Jay Abraham in Maven Marketing, I automatically bought that as well.