Jeff Walker has started the re-launch for his classic marketing program, the Product Launch Formula in February 2011.
I think this is effectively Product Launch Formula 3.1 although I''m not sure what Jeff is calling it.
If you've been around Internet marketing for any time, you'll have seen the product launch formula at work since it is the dominant method for gaining attention to and selling new promotions.
I believe it is the most successful Internet marketing training program ever.
I bought Product Launch Formula 2.0 several years ago and it is very extensive. Jeff lives and breathes product launches and knows more about this stuff than anyone else.
I take the view that you can learn a lot by watching what Jeff Walker does in a product launch and modelling it with spending the $2k to buy PLF.
Product launch Formula - affiliate link
It's not the same as going through the course as you don't get to learn the why's but you certainly get to see what is done in the Product Launch Formula.
I've kept an extensive guide on the PLF launches over at my Squidoo page - Product Launch Formula
You can see Jeff's email copy and how he drives people to his pre-launch material.
Jeff is always very keen to downplay the big million dolar plus make money online guru launches and show how the PLF can help create successful products for ordinary people in widely different niches and even with tangible products.
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