In my opinion Triggers by Joe Sugarman is one of the greatest sales and marketing books ever written (see my Triggers Review on my Business Books blog).
So you will realise that when I got an email from Mark Joyner this morning telling me about how I can get a free mp3 copy of over 4 hours of interview between Joe Sugarman and Dan O'Day on the psychological triggers, I just had to get myself a copy.
I've got to admit that I've got jaded with all the product launches recently and even admitted as much to my mastermind partners on Monday.
There's too much fluff and hype - it's the old sell the sizzle and not the steak (or on lower priced offers, the sausage).
But this giveaway is special, really special.
A top quality recording of Joe Sugarman talking about the 30 psychological triggers - I have no idea why the squeeze page talks about 29 when I downloaded 30 recordings.
Yes it has been conveniently split into short tracks so that if you want to keep listening to what Joe Sugarman says about the two or three triggers you want to implement first, then you can do easily.
This is really special if you want to learn how to sell more stuff and you shouldn't ignore it.
Joe Sugarman is what I call a.copywriting entrepreneur.
He's a master copywriter and persuasion expert but he applies his skills to selling products on his own account and not writing stuff for clients. That makes a lot of sense to me.
If you are a great salesman, why sell other people's products and earn a "small" share of the deal when you can get all the profit? His most famous product is the BluBlocker sunglasses (20 million have been sold) but he's had plenty more successes to his name.
He's rightly regarded as a legend and you need to get yourself a copy of this interview and listen to it many times. Mark Joyner recommends you listen at least ten times.






"I have no idea why the squeeze page talks about 29 when I downloaded 30 recordings."
I'd wondered about that same thing, Rich.
Posted by: Dan O'Day | April 24, 2011 at 09:02 PM
Here is the email copy for these Joe Sugarman Triggers mp3 recordings.
I agree entirely. This is not knowledge that you should ignore.
Subject: Magic Beans?
Everyone is selling some special "magic beans" to make all your business problems go away these days ...
Repeat after me: "there are no magic beans."
At the end of the day, there is:
- your understanding of buying psychology
- your ability to manage your business efficiently
- your junk-yard-dog toughness for when the going gets rough (because it will!)
The absolute best stuff I've ever read about buying psychology is a little book by Joe Sugarman called "Triggers."
For a few days, Joe is giving away a free copy of an interview series he did where he breaks down each and every one of these 29 "triggers" so they're super-easy to understand and apply to your own business:
http://czsecure.com/delavo/funnels/1893?camp_id=156139&aff_id=155536
You should definitely go snag a copy of these and put it on your iPod (or whatever you use to listen to audio).
This is kind of must-have stuff for your library and the series will normally run you over 200 bucks.
Do this now before you forget.
Posted by: Paul Simister | April 26, 2011 at 04:26 PM
The Lost Sugarman Tapes have now been released and at a much lower price than I was expecting.
In an unusual move, you need to know the coupon code to get to the final price
Here is the affiliate swipe copy including that vital coupon.
SUBJECT: One word: class! (coupon code inside)
Hey Paul,
The Lost Sugarman Tapes (the actual videos of the legendary event) are finally live, and if you've seen the website:
http://czsecure.com/delavo/funnels/1973?camp_id=156139&aff_id=155536
... you'll know why I think there's only one word to describe Joe Sugarman and Mark Joyner: class.
Man, no one expected that!
They've authorized me to give out this coupon code :-)
Code: m78xc3qw
Just enter that into the page there and see what happens!
Man, I was blown away :-)
Paul
Final thoughts - if you don't have much Joe Sugarman in your collection of business building knowledge, then the Lost Sugarman Tapes are a great buy with the patched up videos (remember they are old), the mp3s, the transcripts and the workbook.
Posted by: Paul Simister | May 18, 2011 at 08:14 AM
I should have said that the Triggers mp3s haave now been put back into the vault and you can't get them.
Posted by: Paul Simister | May 18, 2011 at 12:45 PM