I love the idea of Google Remarketing as a way to repeat exposures of your marketing message, even if it is a little creepy.
I noticed several months ago that I was being "stalked" by marketers Perry Marshall and Chris Cardell.
I didn't mind about Perry. I rate what's he's done with Adwords in particular and his marketing advice in general.
But I did get irritated by banner ads everywhere I moved that said something along the lines of "Do you know what's wrong with your marketing? Chris Cardell does."
I did some investigating and found out that it is a new service from Google called Google Remarketing.
The idea is simple.
You set up a bit of code on your website that is gets transferred (I assume) in a cookie and when you search the content network (where people get paid for showing Google Adsense), you have a chance for your advertisement to appear, regardless of the contents of the page.
I think this Google Remarketing idea is very clever and repetition is a well established marketing principle. It's why TV advertisements repeat time after time until you build up a) brand awareness and b) preference.
Sometimes marketing is about timing.
You're interested in an offer but it's made at the wrong time...
You're too busy, you don't have the cash, something else is a higher priority.
Without repetition, the desire to buy is lost.
But repetition through Google Remarketing gives you the chance for your offer (or at least a clickable reminder) to appear at the right time.
I'm sure the gurus are going to jump on Google Remarketing and bring out products but in the meantime, check out what Google themselves say.
Remarketing is an important innovation in pay per click in the contents network.
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