I'd like to introduce you to a friend of mine, Lynda Nicholson who provides Internet marketing services to small businesses in the St Louis, Mo area.
I've put together a Local Internet Marketing Services Buying Guide
Who is Lynda Nicholson?
Lynda (not Linda) Nicholson is from the UK (in fact we went to the same university) and she moved to the St Louis area a few years ago. She decided to capitalise on her years of experience in sales and marketing by starting an Internet marketing service firm.
Lynda's focus is helping you to have a website that works - one that attracts leads and converts them into customers.
Don't Worry, You Don't Have To Talk Geek-Speak?
Although I write a blog about making online profits but I quickly get confused and scared by the terminology and technology.
My eyes glaze over and my brain goes foggy. I don't understand but I'm embarrassed and don't want to keep admitting my ignorance because it makes me feel stupid.
That's why people like Lynda are so important.
She's not a techie either although she understands the important bits. Lynda gets technical people to do the techie stuff so that you and she can concentrate on what really matters - having a website that works and makes you money.
You Don't Want Any Website, You Need A Website That Works
A website that doesn't attract visitors doesn't make sales. It generates cost and not the profit you want.
It's that simple.
An Internet Marketing Website That Works In St Louis -Traffic & Conversion
If you already have a website or you intend to get one, there are two things that you MUST focus on.
- Getting more traffic (visitors) to your website
- Encouraging those visitors to take the next step - to download your free giveaway so you have their email details and they can experience your ideas, or to call you on the telephone or email or to buy directly from your website.
Lynda can help you do both - to get more traffic and to get better website conversions.
Because she's got a sales and marketing background, she knows that you have a website because you want more customers. The website and all the clever technology is just the means to the end.
How Lynda Can Help You To Get More Traffic For Your Local St Louis Business
There are three big ways for you to get more traffic to your website.
- Search engine optimisation which is often abbreviated to SEO. This helps you to move up the rankings in the search engines for particular keywords that matter to you.
- Pay per click advertising which is often abbreviated to PPC. This doesn't take the time or effort to get listed in the search engines but does cost a small price every time a visitor clicks through on the link. You'll see these sponsored listings at the top or down the right hand side of the search engine results. When you're paying for clicks, you want to make sure that your website converts well.
- Google Places which used to be known as Google Local which shows businesses in a list and on a local area map for a small number of key phrases.
Each has its place in local Internet marketing.
Google Places gives you the chance to empahsis your presence in St Louis with the maps that appear in Google, local search engine optimisation helps to get visitors to kand on the best page first time so they see what's relevant immediately and pay per click fills in the gaps.
There are other techniques for getting more traffic like local directories, pay per click in the content network (the advertisements you see on websites), Facebook advertising and banner advertisments on other websites. I'd see these as things to do after you've done the big three.
The Importance Of A St Louis Domain Name
Lynda's website is www.stlouis-seoservices.com and that gives you a clue on one of the important factors about getting ranked well in Google.
The search engines look for relevance between the search term and the websites that may be suitable. Having St Louis and SEO in the website address helps for St Louis SEO searches - but it is just one factor and if your website isn't "local" there are other things that can be done.
Lynda and her colleague can help you to get more traffic to your website in the St Louis area.
Search engine optimisation (SEO) in the St Louis area
For details of how Lynda can help you to get on page one of Google and the other search engines for local searches using SEO please click on the link below.
Pay per click (PPC) in the St Louis area
For details of how Lynda can help you to get on page one of Google and the other search engines for local searxhes using pay per click please click on the link below.
Google Places in the St Louis area
For mor details of how Lynda can help you to make the most of your free Google Places webpage please click on the link below.
Remember traffic strategies - getting more visitors to your website - is only the first partof the puzzle.
How Lynda Can Help You To Improve Your Website Conversions
This is where Lynda's sales and marketing experience comes in since she has an instinctive feel for what's needed to get more people to take the action you want.
There are no certainties which is why you need to test different alternatives but there are key triggers which are more likely to get more people to take the action that you want.
Just being listed on the first page of the search engines in St Louis isn't enough.
The Internet marketing techies can help you to do that but you then need to get the click.
And once you have people on your website, your visitors need to see what they are looking for and be encouraged to make contact or to buy.
Lynda can help you on conversions with a better web design and also with what you put on your website.
See St Louis web design.
Finding The Right Website & Internet Marketing Vendor For You In St Louis
I have to admit that there are quite a few people in the St Louis area who offer to help you design a website or for SEO, Pay Per Click and the other online marketing services.
I don't know the others but I do know plenty of Internet experts in the UK.
Where Lynda is different is in her ability to talk to you in simple language you can understand and her focus on helping you to get a website that gets you the results you want.
You want more than a website, more than a website with traffic - you want a website that generates leads and sales. It's what Lynda calls a "website that works" Anything else is a waste.
If you're in the St Louis area and you want more success from your website, I recommend you get in touch - contact Lynda Nicholson
If you already have a website, she's offering a free online analysis - you've got nothing to lose by giving it a try and you may discover ways that you can improve the results that your website creates.
Any marketer will tell you that you need a website. A decent marketer will tell you that you need a website that converts. An excellent marketer will tell you that you need a website that converts, and exactly what kind of tactics you need to have a high CR website in your industry. If you're selling engineering products, you need stats. If you're selling shoes, you might need both stats and testimonials.
Posted by: Robyn Benfield | June 29, 2011 at 10:51 PM