I've seen over the last few days Rich Schefren offering his Beyond Traffic report which has gone to his Founders Club members.
Founders Club - affiliate link
beyond Traffic is a controversial report because Rich will set you straight on many of the misconceptions about traffic.
Unfortunately traffic is seen (and promoted) as a panacea to all Internet marketing problems.
Not making enough money from your website?
Obviously you need more traffic, right?
If you have 100 visitors per day and 1% convert and spend $100, then you've got three levers to play with.
Doubling traffic helps if the other two numbers stay constant.
But in many schemes to get more traffic, the relevance is poor and conversion rates dip.
In Beyond Traffic Rich Schefren is emphasing the conversion and buyer value sides of the equation.
I agree with him.
Often you are much better focusing on what you can do to improve your conversion rates and buyer values than you are trying to get more traffic.
If you've been obsessed with getting more traffic to your website, you need to read Beyond Traffic by Rich Schefren.
I think you'll think very differently about what you're doing to get more traffic and decide to get more value out of the traffic you're already getting.
Then you can put into practice the tips Rich gives you about getting more traffic when you have optimised your marketing process.
I recommend you join the Founders Club - affiliate link - where Beyond Traffic is one of many excellent reports and other resources available to Internet entrepreneurs who are not going to fall for all the hype of the "more traffic" gurus.
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