Eben Pagan has recently announced that he is launching his new information products training program in August 2011 called Guru Masterclass.
Guru Masterclass - affiliate link
Eben Pagan is a very experienced and successful information marketer, under his pen name as David DeAngelo in the dating niche and under his real name, Eben Pagan in business growth and internet marketing niches.
Guru Masterclass is the fourth information marketing program he has launched.
Background To The Guru Masterclass
First there was the Guru Mastermind, then the Guru Home Study.
In 2010, there was Guru Blueprint and in 2011, there is Guru Masterclass.
This new program will include the best of what Eben Pagan has taught before about information marketing. I'm told you get Guru Blueprint in its entirety - together with new trainings reflecting what has happened in the last year.
Eben is known for his excellent, content packed, pre-launch videos so if you want to develop your own information products I recommend you watch and take notes from the Guru Masterclass free content. Do it even if you have no intention of buying a fancy course.
Guru Masterclass - affiliate link
Where Does Eben Pagan Rate?
If you read my blog regularly, you'll know that I've got tired of every guru and wannabee guru trotting out the next must have program to make money on the internet and I don't believe it does you good to pay attention to too many people.
See Protect Yourself From Guru Greed
I am an information addict and as a business coach in my day job, I have to keep up-to-date with what's happening so I follow more people than I'd normally recommend.
My tier one experts are limited to three people Rich Schefren, Glenn Livingston and Ryan Deiss - all of whom give me plenty of advice on traffic and conversion.
My tier two experts are more specialist and include Eben Pagan for information products, John Carlton for copywriting, Perry Marshall for PPC, Jeff Walker for product launches and Dan Thies & Leslie Rohdie for SEO.
As you can see, Eben is in very good company although I can be critical (I thought his program on getting out of debt called Self Made Wealth was pitched wrong.)
Guru Masterclass Launch Videos
I'll update this as the pre-launch content is released.
The first video is
How to turn your ideas into high-priced information products - affiliate link
I don't like the way it starts - Eben's walking around showing you how close his office and home are together - but it is worth persevering with. It's easy to think that the world is filling up with information products and there won't be space for yours.
But that's not true - it seems we have an insatiable demand to know more.
The second pre-launch video for Guru Masterclass is about finding the right niche for you.
The Secret Of Targeting Profitable Niches Online - affiliate link
In the second video, which is 25 minutes long, Eben Pagan explains his idea of a "priceless answer" (a solution people will pay virtually any price for) as you look for problems. He then goes on to talk about niches and gives you two free resources to help you to find the profitable niche for you.
How Much Is Guru Masterclass?
Based on the launches of Guru Home Study and Guru Blueprint, I'm expecting Guru Masterclass to cost $2k - the magic $1,997 you see on so many big launches - or perhaps more. The previous courses have sold very well at that level and I can't see any big reason why Eben would reduce the price.
What you can expect for your money is a lot of excellent training focused on building and promoting an information products business.
Guru Masterclass Will Be Big - Beware Of Infomation Overload
I've been lucky enough to receive free copies of Guru Home Study and Guru Blueprint as a successful affiliate and both programs are vry comprehensive and good. But they are huge.
Since I believe you can have too much information - and "stuff" can get in the way of your taking the action needed to make you money - then that may be a problem if you have the bad habit of buying courses and not finishing them and not implementing them.
I'd certainly be very wary of taking up affiliate bonus offers, no matter how sweet and tempting they sound, because in my experience and the reports I hear from other people, they stop you taking action.
If Guru Masterclass Is Beyond Your Budget
If Guru Masterclass is too big for you, in price and in volume, I recommend you join Rich Schefren's Founder's Club (standard membership - affiliate link).
This has a massive amount of great content and I'd particularly focus your attention on the Instant Expert webinar.
This helps you to establish your own expert status i.e to become the guru and there is plenty of extra resources in the Founders Club to teach youhow to take an information product online.
The Founders Club is the best value of any Internet training I know about - you get access to a huge amount by joining and if you stick around, you get to hear Rich Schefren's latest ideas when they can have the maximum impact.
Founders Club - affiliate link
It's not as focused as Guru Masterclass will be on building a profitable information products business but it is much less expensive.
Beware Of Fake Guru Masterclass Reviews
Guru Masterclass is a new program in 2011 from Eben Pagan and last I heard, Eben was still shooting the new content.
If the Guru Masterclass launch follows the normal pattern, Eben normally allows some affiliates to have a behind the scenes look a few days before the launch and I've been one of those in the past.
It takes a lot of time to review a product so don't be fooled.
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