The launch of Digital Marketer Labs from Ryan Deiss continues with a very revealing video on pricing products.
This video is controversial as Ryan reveals how he persuades customers to pay more for his training.
There could be a backlash but at the same time, this is EXACTLY the type of no BS information you need if you are going to make more money from your Internet marketing activities.
My advice is to watch the video and learn. You don't even have to sign up to watch it although I recommend you do to get access to the other free trainings from Ryan.
Pricing Enigma video - affiliate link
The Basic Premise Of The Pricing Enigma Video
Ryan presents the results of testing selling products at $97 and $197 although it's the principle rather than the numbers that you should focus on?
The conventional wisdom is that a lower price point should convert much better than a higher priced offer.
But conventional wisdom again says that the conversion rate is unlikely to double so while you'll make more sales in units, you won't make more profit.
Following this logic, if you increased your prices, then conversion is not likely to be cut in half so you can make more profit by bumping your prices up.
And here we are when $1,997 seems to be the normal price for a guru product.
But until Ryan cam along, nobody had really tested pricing within such big ranges.
The results - the pricing enigma - will surprise you with the twist in the story at the end when you watch the video (it's only 6.5 minutes long).
Pricing Enigma video - affiliate link
Here is the email copy Ryan Deiss has asked his affiliates to send out to promote the pricing enigma video. As always it is worth studying to see what you can learn.
SUBJECT: Weird split test doubles profit? [RESULTS INCLUDED]
Everybody knows Ryan Deiss runs A LOT of split-tests, and in the past he's reported a good deal of these test results to his subscribers and even let some friends (like me) send them out to our lists too....
BUT, he's held some really good ones back too...
Ryan's reserved his BEST tests and result just for his $25,000/yr. mastermind members, and this (until now) was meant for them:
The Pricing Enigma Video - affiliate link
This test is one that, so far, he's only shared with them.
Why?
Because it instantly doubled his profits on every offer every time he tried it without fail, that's why.
...and it's so simple, you can implement it in less than 60 seconds.
So what is it?
Ryan calls it "compound pricing", and you've probably seen it but had no idea of its enormous effect on the bottom line.
Ryan made a private videothat shows exactly how the simple yet powerful pricing tactic makes him more money than all the copywriting tweaks, bonus offers, proposal follow-ups he could do a year.
To see it right now, and instantly profit from this jackpot strategy simply click the link below. There's nothing to buy, the videos free.
Click Here => Pricing Enigma Video - affiliate link
So why is Ryan doing this? Like the last e-mails that I sent you mentioned, he's attempting to pay it forward, so to speak.
Ryan wants to show you, first hand, just a little of what's inside his new "Digital Marketer Lab" before he opens it for limited registration August 10th.
I'll send you more info on that later.
Talk soon,
Paul Simister
P.S. One of Ryan's students just used his "compound pricing" strategy $497 product and the increased in dollars collected DOUBLED, just like when Ryan did it with a $197 over product.
I'm tellin' you, this is going to blow you away when you see it:
Pricing Enigma video - affiliate link
P.P.S. This is not another upsell or cross sell strategy although it will work well with either of those. This is fun, have you guessed it yet?
Find out if you're right. Click the link below to watch the video.
Pricing Enigma video - affiliate link
What Do You Think Of The Pricing Enigma Video?
If you've watched the video, I'd like to know what you think?
Did you expect the twist at the end?
It shows the power of testing because the human mind and the way it works is unpredictible or perhaps as author Dan Ariely put it, Predictably Irrational.
Comments