My email inbox this morning is full of details about the new Experts Industry Association.
What is The Experts Industry Association?
It's a group of self appointed leaders and legends of speakers, authors, coaches, consultants and information marketers.
All make their money be selling their skills, knowledge and advice as experts. They just pass on their wisdom in different forms which have in the past been split into smaller sub-groups.
It makes sense to me.
You can learn more at www.ExpertsIndustryAssociation.com
Who Are The Founder Members Of The Expert Industry Association?
The front man is Brendon Burchard who is doing all the presenting in the videos I've seen so far. Brendon is the founder of the Expert Academy.
Here's a list of author people involved in the Expert Industry Association.
- Jack Canfield, New York Times bestselling author of "The Success Principles" and co-creator of "Chicken Soup for the Soul" series
- Dr. Daniel Amen, New York Times bestselling author of "Change Your Brain Change Your Life"
- Darren Hardy, Publisher of SUCCESS Magazine and author of "The Compound Effect"
- Marci Shimoff, New York Times bestselling author of "Happy for No Reason"
- John Assaraf, featured expert in "The Secret" and author of "The Answer"
- David Bach, New York Times bestselling author of "The Automatic Millionaire" (and 11 other NYTimes bestsellers)
- Reid Tracy, CEO of Hay House Publishing
- Brian Tracy, author of "Maximum Achievement" and worldwide best-selling creator of "The Psychology of Achievement"
- Chris Atwood, New York Times bestselling co-author of "The Passion Test"
- Robert Allen, New York Times bestselling author of "Nothing Down" and "The One Minute Millionaire"
- Gay and Katie Hendricks, co-author of many bestsellers, including "Conscious Loving" and "Five Wishes"
- Harv Eker, New York Times bestselling author of "The Millionaire Mind"
- Jeff Walker, creator of the "Product Launch Formula," the #1 online marketing training for product launches of all time
- Frank Kern, creator of "Mass Control" and the highest paid internet marketing strategist in the world
- Joe Polish, creator of the #1 bestselling marketing training in Nightingale Conant's history called "Piranha Marketing"
- Rick Frishman, founder of Planned Television Arts, and Publisher, Morgan James Publishing
- Bill Harrison, co-founder of Radio-TV Interview Report (TRIR), the twice monthly magazine that 4,000 radio/TV producers read to find guests
- Scott Hoffman, literary agent and founder of Folio Literary
- Andy Jenkins, film maker and founder of "The Video Boss" and strategist responsible for the two highest-grossing online marketing launches in history
- Jeff Johnson, the #1 online affiliate marketer for high-priced programs in the world
- Janet Bray Atwood, New York Times bestselling co-author of "The Passion Test"
- Mike Koenigs, founder of Traffic Geyser and creator of Main Street Marketing Machines, the most lucrative online launch in history
- Jim Kwik, creator of Kwik Learning and Warmth Marketing
- Jon Walker, Product Launch Manager
Some of these I rate, some I've never heard of.
The Purpose Of The Expert Industry Association
To promote an ethical code of practice for members and to pass on best practices from one member to another.
Why is the Expert Industry Academy Needed?
There have been shady practices in operation for many years in information marketing and this group have got together to try to end the bad things going on.
Have you ever read the controversial blog Salty Droid?
It's not a positive, pleasant place to hang around but the author, Jason Jones, has revealed many of the dubious and manipulative practices used in information marketing.
Allegations have been made about some of the members of the Expert Industry Association on the Salty Droid blog. I have no idea whether they are true but recordings of calls sound authentic to me although editing may have taken things out of context.
If things that Salty Droid alleges are happening, then the experts industry needs to be shaken up. People are being abused and manipulated by expert marketing techniques and there are stories of lives being ruined.
I've written about this before on How To Protect Yourself From Guru Greed
I'm also doing much fewer promotions on my blogs and particularly to my email lists because a lot of what has been happening feels badly tainted.
What Do You Think About The Experts Industry Association?
It's quite easy to take a cynical view about the Experts Industry Association but it could be a force for good in the world of information marketing.
I'd love to hear what you think so leave me a comment.
