I'm sure you've seen that Jeff Walker is launching his Product Launch Formula again.
But do you feel like me that you've become jaded and it's all become very tired?
The PLF is a very strong technique and anyone caught up in their first launch can get swept along but most people know what's coming.
I've been a PLF affiliate for many years but I haven't promoted this time.
I agree with the criticism that multiple product launches don't create a business.
A product launch can create great excitement and publicity for a product but I much prefer evergreen products that are available when it's the right time for you to buy them.
What do you think?
Do product launches have a future?
The Product Launch Controversy - It Still Works Like Gangbusters
I tried to stir things up with this litytle blog post to see if I would get a response on the latest Product Launch Formula launch.
Sadly I didn't.
Jeff Walker open up the shopping cart yesterday for Product Launch Formula 3.2 and despite it being a premium priced product that has appeared many times, it's still sold a lot of copies.
He's confident that this will be another million dollar launch.
The Product Launch Formula approach with the sideways sales letter and the elements of proof of value is very compelling.
I prefer launches that open with a lot of buzz and then stay open for people to buy when they are ready to use the product rather than to be spooked to buy just in case.