The Traffic Strategist is a new Internet marketing newsletter and video series launched by Rich Schefren and Strategic Products featuring traffic expert Justin Brooke.
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More Traffic - The Answer To All Your Internet Marketing Problems?
I've always liked Rich Schefren's contrarian view about website traffic.
Most people think that more traffic will turn an under-performing Internet business into a big money maker. I talk to people whose main aim is to get more traffic.
But things unwind when you start asking about how well their current (limited quantity) traffic is converting into customers and money.
Justin Brooke - The Traffic Strategist
The big difference about the Traffic Strategist and what Justin Brooke will teach is that it focuses on both sides:
- how to get more traffic
- how to make the traffic profitable
The second is key and earnings per click is a great metric to use for your website.
The higher the average earnings per click, the more you can afford to spend to attract traffic and you're not scraping around trying to attract free traffic on long tail keywords.
Yes you want to be great at marketing but I've always liked the Dan Kennedy approach to marketing. If you really want to dominate your market and drive your competitors into the ground, the way to do it, is to be able to afford to spend much more than they do on marketing.
The approach in The Traffic Strategist lets you do exactly that.
If your website has an earnings per click of $2, then how much are you going to be prepared to pay for traffic from Google Adwords?
Logic suggests that if it's a digital product without any creation or distribution costs, you can afford to pay up to $1.99 and still make a profit on every transaction.
But emotion also kicks in and if you're like me, you'll get a bit twitchy at paying over $1 per click (just in case the averages change) and find it really difficult to go beyond $1.50.
But what if you take action to make your traffic mopre profitable:
- you improve conversion rates on your website
- you add in backend offers to increase the future profits
Imagine you now have an earnings per click of $8 while your competitor is still scratching around at the $2 level.
Suddenly you can pay $3 or $4 per click and you're still laughing all the way to the bank and your competitors is left wondering how you can possibly afford to be at the top of the PPC searches, have your advertisements appearing on Facebook, banner adverts on popular websites etc.
That's how you dominate the market.
And it's what The Traffic Strategist has been designed to teach you.
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Video 1 - 21 Sources Of Traffic
There's a bit of a rags to riches story for Justin Brookes in this first Traffic Strategist video. He then goes on to talk about the 21 sources of traffic document.
This is well worth getting because you might be like me and think too narrowly about traffic.
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