The Cold Call Eliminator course from marketing consultant Jim Armstrong is a short direct marketing course that has been promoted to local Internet marketers on the Warrior Forum.
If you're not familiar with the ideas of Dan Kennedy, I think you're going to like it.
The purposeof the course, as the name sugests is to stop you having to make the dreadful prospecting cold calls that can be soul-destroying.
Does The Cold Call Eliminator Eliminate Cold Calls?
You'd have thought so from the name of the course, wouldn't you but I'm not so sure.
It depends on your definition of a cold call and a warm call.
This is a 3 step process:
- Send them a direct mail letter than gets their attention
- Make a follow-up telephone call
- Hold a Profit Maximizer Audit meeting
You'll notice that the second step is to pick up the telephone and call someone who you've prbably never spoken to before and who hasn't expressed a specific interest in learning about your business.
To me, that's a cold call.
But not to Jim because the business owner has had a chance to learn more about your business provided he's looked at your sales letter.
Is Cold Call Eliminator Any Good For Getting Clients?
If we put to opne side this cold call / warm call dispute, the big question is...
Do I think Cold Call Eliminator will help you to get online clients?
Yes I do.
First I really like carefully targeted direct mail as a way to get to small business clients.
Second I agree with Jim, adding a call into the mix will cause a big jump in responses.
Too often, a letter can be received and the business owner takes the time to look at it, but despite a strong call to action, doesn't take the next step.
Why?
Because they've got 101 things that are a priority.
Yes, they may be short of leads and customers.
And you'd have thought that would make marketing a bigger priority.
But often, it just means that it's more difficult to juggle the cash and pay the people who need to be paid.
I also like the idea of the branded consultation, in this case the Profit Maximiser Audit.
It's a great start.
Personally I'd prefer more of a "show me the money" approach to help get people more excited but it can be hard to develop on the fly.
I liked Cold Call Eliminator as a short direct marketing course... but I do have a quibble about the name.
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