Instant Local Traffic Review - Laura Betterly On PPC

Instant Local Traffic for Instant Local Clients is the latest product from Ryan Deiss targeted at helping local Internet marketers to get more clients, sales and profit.

Summary Review Of Instant Local Traffic

This page is a long overview and review of Instant Local Traffic. Please read it in full to see what I think of the course and who should and shouldn't buy it.

While it is being promoted as a course to help local Internet marketers attract new clients, at its core, Instant Local Traffic is a course of helping small business clients use PPC advertising.

What is very clever is the way a new approach to prospecting based on a sneaky cheese and whiskers technique to get business owners to call you who you then convert into customers by offering a low cost PPC trial using Google credits to give the client immediate rankings and traffic.

This then establishes trust with the client because he or she has seen the results for themselves and is eager to do more types of Interest marketing.

Instant Local Traffic - affiliate link

The Problem Of Local Internet Marketing

If you've tried selling Internet marketing services to local small businesses, then you've probably discovered that getting the clients is harder than doing the work.

This is a big problem because small businesses need help to achieve success on the Internet. Most don't have the time or inclination to master Internet marketing and to stay ahead of their competitors.

Unfortunately they are usually reluctant to even talk to you because they don't understand it and fear they will pay out much more than they get back.

Of course the Internet is what is called a zero sum game.

If someone wins, someone else loses.

There are only ten places on the first page of Google so if you help one small business to get more traffic by selling SEO related services, you knock another small business off the first page.  The higher up the SERPs you get your clients, the more businesses you knock down a position.

What is Instant Local Traffic?

Instant Local Traffic is the new training program from Ryan Deiss which has been launched in March 2012.

Instant Local Traffic - affiliate link

It follows on from other courses targeted at the local Internet marketer including:

• Mobile Local Fusion - a course that combines Google Places with mobile marketing

• Let's Get Social - a course that helps you work as a social media manager for local businesses

• Rank Mogul - a course about SEO for small businesses

• RepMogul - a course about managing the reputation of local businesses and protecting it against malicious actions of competitors and disgruntled customers.

If you've tried any of those courses, then you'll know how good and practical the training is. Ryan Deiss specialises in training that you can put into practice quickly.

The Instant Local Traffic Sales Video

I need some convincing to watch a video sales letter and probably do too. I can assure you that this one is very interesting.

Instant Local Traffic - affiliate link

Ryan Deiss introduces Instant Local Traffic as the easiest and fastest way to get hundreds of local businesses to call you and hire you for your marketing expertise.

And I'm sure that's exactly what you want although you may settle for a more modest five new clients per month because you don't want to get overwhelmed.

As Ryan says, if you don't have clients, you won't make money.

In the Instant Local Traffic video, he admits that his emphasis with the previous local Internet marketing traffic was on building up the technical skills with a smaller focus on how to attract clients. He accepts that this has been a mistake and this course will correct it.

Instant Local Traffic - affiliate link

Instant Local Traffic is based on the work that Laura Betterley (Ryan's partner on Mobile Local Fusion) who has tested 45 methods of attracting local small businesses. She says she's found one method that works much better than the others.

Instant Local Traffic video    

I love Ryan's sales videos and this one for Instant Local Traffic is a marketing lesson in itself. (You can learn his methods in Video Sales Letter Formula and use it to market your business or offer a video marketing service to promote the businesses of your clients.)

The video goes on to talk about the Cheese & Whiskers approach to engaging potential clients so they call you.

What You Get In Instant Local Traffic For Instant Local Clients

The problem with video sales letters is that you don't have a chance to recap what you've heard so I want you to be clear on what you get from Instant Local Traffic.

Instant local traffic - affiliate link

This is the list of contents that Ryan Deiss outlines in the video.

• The Fast Start Call
  .
• Instant Local Traffic training
  .
• The Cheese & Whiskers approach
  .
• The Elevator Pitch that Laura uses
  .
• The hit list of the best businesses to target - 33 have been found to be the best sources of revenue
  .
  
• The "magic" marketing audit that has 54 questions to identify customer needs and wants
  .
  
• Pushbutton streams of income for how you can increase the value of the fees that your clients are eager to pay you by offering 13 additional services
  .
  
• For the first four weeks, there are Q&A coaching sessions with Laura where you can ask the detailed questions about how you make Instant Local Traffic work for you.

As you can see, Instant Local Traffic looks like a comprehensive program for helping you to get more small business clients in your area.

Instant Local Traffic - affiliate link

The Cheese & Whiskers Story with Perry Belcher On The Exit Pop-up

If you click over to the Instant Local Traffic sales video (affiliate link) and you decide you're not ready to buy it yet, you'll be offered a chance to see the Cheese & Whiskers story as an exit pop-up. This is also part of module 6 of the course.

I'm amazed that Ryan Deiss is giving the entire video away free in exchange for your email address and I wouldn't be surprised if this taken away.

In the video, Perry Belcher (a very entertaining presenter and controversial Internet marketer) gives you a very important lesson on what attracts customers to you... and what scares them away.

Highly recommended - Instant Local Traffic - affiliate link.

It is a long video (about an hour) but make the time to watch it and take notes.

This approach is slightly different to the version of Cheese and Whiskers used in Instant Local Traffic but it's a variation on the theme.

This is a sneaky tactic to get a business owner talking to you when they would have ignored a more straightforward marketing approach. It's therefore essential that you don't lie, you let the prospect make assumptions which turn out to be wrong.

Some owners will feel tricked when they call you and you deliver the elevator pitch. If challenged, you need to be able to defend your messages.

I'm also wary of some of the claims for the success of this method as I'm seeing claims like "80% will respond and call you".

I don't think this is going to happen for two reasons:

1. Some people will be suspicious from the start. I've had some very short emails in the past that just didn't seem credible and worth wasting time on.
2. Studies have shown that some businesses are very bad at following up legitimate leads. Incredibly they believe that the prospective customer should keep chasing them.

However despite these reservations, I do believe that you're likely to get a better response using this cheese and whiskers approach than you will with a traditional email message that says "I'm selling and I want you to buy".

If you get a 20% response from this method, wouldn't you be delighted because I bet that's much, much higher than any other kind of outreach marketing approach you use at the moment.

Instant Local Traffic Review

I have been given access into Instant Local Traffic because of how well my reviews are regarded.

Like other courses from Ryan Deiss, this one is very professionally presented as you can see from the initial screenshot below.

When you login, you have access to the individual modules of Instant Local Traffic as the next two images show.

If you've read through the different modules then you'll see that it doesn't match the way that Ryan presented it. Instant Local Traffic is more structured than you may have expected.

I think that's because there was a change in emphasis between starting to create the course, thinking about the marketing of it and completing the course.

If you're struggling to read the images because they're a bit too small, I'll run through the sections of the Instant Local Traffic course.

• Quick start to Instant Local Traffic and the 16 second elevator pitch - this is the 47 minute recording of a discussion between Laura Betterly and Perry Belcher and looks in detail at the way to combine the Cheese and Whiskers marketing approach with the other ideas in the course.
  .
• Next there is a Getting Started presentation (video or mp3 and slides) on what you can expect from the course and how to make the most of it. Laura Betterley describes the Instant Local Traffic course as "a way for you to get instant results for your clients using paid search."
  .
• Module 1 of Instant Local Traffic is understanding the local landscape. This is a short module that highlights interesting facts about promoting a local business and looks quickly at the advantages of PPC in the search engines and Facebook.
  .
• Module 2 is Recent Developments because the world of local Internet marketing is constantly changing. While it can be frustrating, it's also when of the great things about Internet marketing because there is always something new to tell clients about that they are not familiar with.
  .
  This is quite a long module in Instant Local Traffic but it covers the answers to questions that some clients will ask and you need to be able to answer to be seen as a credible expert.
  .
  Mobile devices have changed the way people can search for information and Google have made a big investment to respond to these changing needs.
  .
• Module 3 is called Nuts and Bolts and provides you with the detailed training on Google Adwords and Facebook. It also includes a look at Yahoo and Bing which are often ignored.
  
  There are a series of videos in this module:
  .
   - Core training - the startegy of PPC marketing
  .
   - Set up Google Adwords
  .
   - First Google campaign
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   - Adwords and client places
  .
   - Analytics and tracking - I'd have liked some more detail on goal setting for conversions but the phone tracking was new to me.
  .
   - Research, estimator and insight - which keywords to target
  .
   - Setting up your MMC - that stands for My Client Center (MCC?) and is the way to manage multiple adwords accounts for your clients
  .
   - Working with your MMC
  .
   - Adding clients to Your MMC
  .
   - Killer Adwords - this is supported with the cheat sheet for writing ads without having to be a great copywriter.
  .
   - Google Engage - Laura says that this is only available for agencies in the USA and Canada but I've just found it for the UK.
  .
   - Google Coupon
  .
   - Facebook Page Set up - basic information and not very good  - if you want more, get Let's Get Social which also has some great marketing tips.
  .
   - Setting up Facebook Ads - again this is a simple walkthrough - if you want more, Ryan Deiss has a separate course called Facebook Ad Power
  .
   - Microsoft & Yahoo - a very quick look at the alternative to Google. The cost per click is normally lower but so are traffic volumes. If the client has a limited budget, the advice is to focus on Google.
  .
  There's a lot to learn in this section about paid search and it's nicely broken down into short videos so you can focus on the areas that you are not familar with.
  
  Unfortunately the mp3 and pdfs for this module only cover the first core training video and not the detailed how to guides which are Camtasia screen capture style presentations.
  
  The core training is the PPC strategy overview while the other videos are tactical guides. The first video includes the essential point that the page you are sending traffic to must have the ability to create actions by the prospective customer.
  
  The how to videos are very detailed and good for people who are inexperienced using Google Adwords and need some confidence before trying it. The list may look daunting but some of the videos are only a few minutes long.
  .
• Module 4 is How Your Clients Make Money and Advanced Adwords
  
  This is again split into a series of videos:
  
   - Core training
   - Match types
   - Using Adwords Editor
   - Adwords Optimization
   - Quality Scores
   - Competition & SpyFu
  .
• Module 5 is Outsourcing The Work
  .
• Module 6 is How To Get Clients including the Cheese and Whiskers technique. This includes two live presentations of Perry Belcher so make sure you don't miss these if your learning style preference is to read and listen rather than watch.
  
  This is the area that the sales video focuses on because PPC delivers results fast and is well received by clients.
  
  This is the overview from this module 6 so that you can see what's included.
  
   - getting client leads
   - the cheese and whiskers method
   - using commisioned sales people to do the selling for you
   - where to prospect for clients
   - suggested pricing, levels of service and upsells.
  
  This content is good, practical stuff based on Laura's own experience. Given what's said in the video, I think it needs even more emphasis on how to get clients. I expect the Q&A sessions to go much deeper into marketing and selling local Internet based services to offline businesses.
  
  It also includes plenty of supplementary resources including:
  
   - Laura's 80+ questions marketing audit to identify client needs and gaps - personally I'd customise this because I think clients are going to find it overwhelming. The aim is to highlight the fact that they need help and you're the expert they should turn to and not to make them feel inadequate.
  
   - Client interview
  
   - Client research checklist
  
   - Client meeting checklist
  
   - An example of a proposal contract
  
   - Plenty more useful guidance to save you from having to waste time and effort to reinvent the wheel. You can tweak them if you think they don't quite fit your needs.
  
  There is a problem with sound quality on the mp3 for part of this module which may also affect the video.
  .
• Module 7 is Managing Client Expectations which includes getting referrals from your happy and satisfied clients.
  .
• Module 8 is Managing Your Business

Also included in the menu for Training Modules is a copy of the YouTube Google Hack report which will give you tips on how to leverage YouTube for SEO. You will already have this if you're a member of Digital Marketer Labs.   

My first impression is that Instant Local Traffic started as a Pay Per Click training course for local businesses.

That would fit in with the earlier local Internet courses for social media marketing, SEO, mobile local marketing and reputation management. It's then switched direction to have more emphasis on attracting and converting small business clients.

Both I think are very useful and valid.

I'm astonished at how often PPC is ignored in the local marketing mix. I believe it's vital to a) provide very quick results before other things work and b) to fill in the keyword gaps in other search marketing techniques.

In fact this transition in the scope of the course is covered in the very first Quickstart recording as Perry explains why PPC can be such a powerful technique for winning you clients because you can establish immediate trust at little or no risk to either of you.

Because of the way it has been positioned in the sales video, I expect the coaching Q&A calls with Laura to be heavily weighted towards getting more clients. In fact I expect her to get grilled about the 45 methods for attracting local Internet marketing clients that she has tested which should be fascinating.

This drill down in detail on the marketing of services was done very well in Let's Get Social and you can learn a lot from the people who have already done what you want to achieve.

The Upsells On Instant Local Traffic

Instant Local Traffic is a standalone course but there are two upsells that can help you to become a more successful local Internet marketer easier and quicker.

Both look good to me.

The War Chest is 33 Done for you Niche Research and Keyword analyses so thyat you can import then directly into an Adwords campaign for your new clients so that you appear a very professional, well prepared expert and your clients start to seeing their business ranked in Google very quickly.

Yes you could do this yourself either upfront or when you get each new client but if you've done much keyword research, you'll know that it is a time consuming activity.

The second upsell for Instant Local Traffic is The Rainmaker’s Club.

This is an Online Local Mastermind meeting that gets together every two weeks on a conference call. I am a big believer in mastermind and started my own coaching mastermind two years ago which has been a big success and a lot of fun.The Rainmakers Club provides 3 additional Niche campaigns a month for members and meetings will be available every couple of months to meet and go over currently local marketing strategies.

I've had plans to start my own local Internet marketing mastermind but it will be much more expensive than The Rainmaker's Club is currently on offer at.

How Well Is Instant Local Traffic Selling?

Feedback coming back to the affiliates is that Instant Local Traffic is selling extremely well on both the initial offer and on the upsells.

You're going to see a big push on this from the big affiliates next week and many of your local competitors will probably buy.

Who Should Buy Instant Local Traffic?

If you're:

1. Interested in building a career providing local businesses with Internet marketing services, you want more clients and you'd like to offer a better PPC service; and
   .
2. If you're committed to taking the actions you need to take; and
   .
3. You believe in giving fair value for money where both you and your clients believe that you got a great deal from the transaction; and
   .
4. You've got the money to spend without making sacrifices
   

then Instant Local Traffic is for you.

Instant Local Traffic - affiliate link

The two big reasons why I am an active affiliate and advocate for Ryan Deiss training programs are that:

• The trainings are short, concise, practical and excellent value for money
  .
• He has a strict no questions asked money back guarantee that you can rely on.
  .
  I make a lot of sales and yes, some people do ask for their money back. It's inevitable because you can't please all the people all the time.. and I think some people are mean spirited takers who buy with the deliberate intention of leaning what they can and then getting their money back.
  

My advice is to give Instant Local Traffic a try. Work your way through the lessons, get on the Q&A calls with Laura and ask the questions you need answering if they are still running when you buy and then try out the approach for yourself.

If it works, you'll be very happy.

If you don't think the approach suits you, first be hard on yourself and ask whether you are willing to do whatever it takes to succeed (so you're clear on if you're wimping out) and then ask for your money back within the guarantee period.

Instant Local Traffic - affiliate link

Who Shouldn't Buy Instant Local Traffic?

In my opinion, Ryan Deiss has put together a great sales presentation for Instant Local Traffic that makes it virtually irresistible.

But it's not right for everybody - no training program ever is.

So who shouldn't buy Instant Local Traffic?

Well first, if you're not eager to work with small local businesses to help them to attract more clients, then Instant Local Traffic isn't for you.

It sounds obvious doesn't it but I know I've bought stuff because of the compelling sales pitch that didn't fit with the type of work that I wanted to do... so don't make the same mistake that I've done in the past when I've had too much of an opportunity seeker mentality.

Second, if you've got a bad habit of buying stuff and not taking action, then I recommend that you spend your money on a coach to work out why you're not doing the things you need to do to reach your goals. Then when you've got that fixed, you've probably got some great stuff that you've already bought that you can apply that may fix any problems you have.

Third, if you're more interested in making money for yourself than helping clients get great value for what they spend, then I think Instant Local Traffic isn't going to work for you. To use the metaphor, your cat's whiskers are going to show and you're going to scare prospective clients away before they buy. You won't be able to resist going for the big bucks too quickly and the cheese and whiskers approach puts the emphasis very much on the cheese..

Fourth, if you haven't got the money available to buy the program without causing short term hardship to you or your family, then pass on it. I know the course isn't very expensive but it may still take up money you need elsewhere.

Try the method based on what you can learn from the sales video for Instant Local Traffic and the Perry Belcher video for his version of the Cheese and Whiskers approach.

Fifth, if you have a good understanding of PPC and you're looking for advanced training on pay per click or to be certified by Google, then Instant Local Traffic isn't for you.

What Are Other People Saying About Instant Local Traffic?

Kevin Wilke of the Local Internet Marketing Association says

"Lately there has been an "underground" method to getting clients that is outperforming almost all other "client getting methods".

I learned about it last month and I'm adding it into everything I do (it's that good).

It's called the "cheese 'n whiskers" email method."

Kevin goes on to say that he likes the other parts of the training although he has some concerns about starting with such a small transaction although he admits that you add services and fees after you've proven that you can deliver results.

He has has some concerns about the comprehensiveness of the training on outsourcing although I think that's because LIMA have very comprehensive resources in this area.

Jack Mize of Offline X Factor says "Laura just came out with her Local Pay Per Click training and it is the best Adwords course specifically around local that I have ever seen."

Dan Kennedy says "This video explains one of the most clever FREE client getting methods I've ever seen."

How Can Instant Local Traffic Be Improved?

Instant Local Traffic isn't perfect - no training course is.

One of the big reasons why I like Ryan Deiss training programs so much is because they are short and concise and leave you with the time and energy to take action.

It's therefore a difficult balancing act to decide when enough is enough and when more information becomes a distraction.

These gaps that I'm going to mention can be covered in the Instant Local Traffic Q&A sessions provided people ask the right questions. Laura proved in Mobile Local Fusion that she wants to give the subscribers all the information they need to subscribe.

On the cheese and whiskers approach I'd like to have seen

1. How to identify the cheese for other local businesses and some more examples - I suspect there will be plenty of buyers who will try it with restaurants and not realise that other people in the area are doing exactly the same. Inevitably restaurants will get suspicious.
   .
   
2. How to identify prospects quickly and get their email addresses - if you've tried it manually, then you'll know that it is time consuming. I see two options - a) buy an email local targeted list or b) use some kind of Internet scraping software like Localizer Lead Tool (affiliate link)
   

Given the way the product is positioned, I'd have liked to seen a more extensive "getting clients" module. The information provided is useful but I'd have liked to have seen the identification and assessment of the 45 methods that Laura has used.

On the PPC side, you need to deliver results to clients and getting the click is only the first part of the process. The client is ultimately interested in making more sales and profits.

This means that the websites need to convert the clicks into customer actions. That's the subject for a separate course but it would be useful to have some kind of conversion audit to save you from the embarrassment of doing the work, getting clicks and not delivering tangible results.

This is covered in the core training for module 3 of Instant Local Traffic but I suspect that some local Internet marketers won't be strict enough... and effectively they are setting up their new clients to fail. This is bad news when you want to grow your business through referrals.

You've got four Q&A calls to get the answers you need to make Instant Local Traffic work for you. That's the purpose of these calls and why they can be so valuable if people ask sensible questions.

I'd also like to be able to download the videos in Instant Local Traffic because I have ADD and need to watch much faster than the normal speed to keep my concentration. Unfortunately intellectual property thieves mess this up for honest people... just like terorists make air travel so time consuming with the security checks.

The videos are in a medium sized frame which makes it difficult to see the detail on the how to videos. There is facility to expand to a full screen but I found the videos became blurred.

Is Instant Local Traffic Worth The Cost?

At the time of writing, the cost for Instant Local Traffic is two payments of $97, 30 days apart.

That's a lot of money if you're not going to take action and follow the advice given in the training.

But if you just pick up one client in the first month and you set up the retainer relationship and extend the services as the training recommends, you will quickly get your money back.

If you use the techniques in the training to get more clients and you offer PPC services to your existing clients as well, then you'll make an exceptional return on investment.

It's your choice. You have to take a leap of faith in the same way that you want your clients to commit to your services. At least with this course there is a 30 day money back guarantee.   

My Conclusion On Instant Local Traffic

I have concerns on how Instant Local Traffic is being positioned as a "how to get clients" course and the gap to the PPC for local businesses course that it started out as.

You get everything that Ryan Deiss promises in the video with the cats and whiskers approach, the 16 second elevator pitch, the marketing audit etc and you'll learn how to use PPC as a low cost entry into local businesses to give them instant rankings on page one.

The cheese and whiskers analogy is very powerful and the technique described is sneaky.

I can see that it gets business owners into conversations and that's often the most difficult part. You need to "show them the money" and that's what a low risk, simple PPC campaign can do when it's funded by Google's trial vouchers.

Local businesses need better Internet marketing but owners don't want to hear about it.

I'm a bit like that about dieting and exercise as my expanding tummy shows. I know it makes sense but taking action is a problem. Perhaps I need someone to be sneaky with me and get me into good habits that benefit me over the long term.

I like the PPC training and the fact that the course recommends that you outsource what you don't want to do.

I write a separate blog about differentiating your business  and I have a bias towards specialisation but I believe local businesses need a generalist for Internet marketing most of the time - one person who they have established a trusting relationship with.

I recommend you try Instant Local Traffic because the only person's opinion that really counts is yours.

If you like the ideas in Instant Local Traffic and you'll take action with some imagination to find the cheese in other niche markets, then you'll be very glad that you invested.

If you don't like the ideas or you don't think you'll take action on them, then take advantage of the money back guarantee. It's why it's there.

Affiliate Disclosure for Instant Local Traffic

I am an affiliate for Ryan Deiss and his companies and if you buy after clicking through to his websites from my links, I will be paid a commission.

I am lucky to have an excellent relationship with the company and I am regularly given the programs to review.

I don't hide my affiliate relationship or try to trick you into clicking through on my links but I do have a financial interest in persuading you to buy.

I only want you to do so if you believe that Instant Local Traffic can help you to achieve your business objectives and that you are committed to working through the training within the guarantee period so that you can claim a refund if it isn't right for you.

If you've found my review helpful and you've decided that you want to buy Instant Local Traffic, I'd really appreciate it if you bought through my affiliate link.

It helps to fund the time it takes to look in detail at these products and to write about what they are really like. I'm sure you've seen plenty of manipulative or scammy things from affiliates so please give back to someone who wants to protect your interests.

Instant Local Traffic - affiliate link

If you don't want to buy but would like to reward me, then a Google plus one, a Facebook like or a tweet is much appreciated because it helps to get my review in front of other people who may be interested in Instant Local Traffic.

Thank you.

Promotional Copy For Instant Local Traffic

I don't know who Ryan uses to write his copy but I always think it's worth studying for how you can get emails read and get the click to the more detailed offer.

Here are the emails affiliates have been asked to send out to promote Instant Local Traffic.

[SUBJECT] Local clients call you?

Are you a local marketer?

If so, then you'll want to stop what you're doing and watch this timely presentation on...

The Easiest and Fastest Way To Get HUNDREDS of Local Business Owners to Call You and To Hire YOU for Your Marketing Expertise.

Watch this video now:
Instant Local Traffic - affiliate link

Attracting new clients is the #1 need for any local marketing expert or agency, and my friend, Laura, and I have figured out the secret.

Best of all, this method does NOT require you to:

- Knock on strange prospects doors EVER!
- Cold call ANYBODY on the phone EVER!
- Spam a bunch of people EVER!
- Mail thousands of postcards
- Hire worthless salespeople
- Create a PowerPoint or any other sales pitch

Clients will CALL YOU, and the actual "selling" process only takes 16 seconds. Go check it out now while it's fresh on your mind:

Instant Local Traffic - affiliate link

Talk soon,
Paul Simister

[SUBJECT]$500 a month clients blowin' up YOUR phone?

FACT: Without clients, all the skills in the World ain't gonna make you squat as a local marketer.

Watch the "How to get local clients to call you" video below:
Instant Local Traffic - affiliate link

When you figure out how to get clients to call YOU multiple times a day, you don't even NEED skills and you'll know why in about 3 minutes from right now.

This is the only proven and tested client-getting system of it's kind on earth and it's all explained right here:

instant local traffic - affiliate link

It's so simple it will make you feel dumb for not doing it sooner, I promise you that.

Go watch that dang video.

Talk Soon,
Paul Simister

P.S. Watch the "Cheese & Whiskers" part real close - this lesson alone is PRICELESS.

Watch this video now:

Instant Local Traffic - affiliate link

[SUBJECT] [VID] How to close clients in 16 SECONDS...

Hey,

I know it may sound hard to believe, but my friend Laura is able to close new clients for her local marketing business

in just 16 seconds!

Why 16 seconds?

Because that's the time it takes her to tell them a very specific "elevator pitch" that closes up to 80% of all of her prospects!

Learn her secret here:
Instant Local Traffic - affiliate link

Want to know something even more exciting?

These prospects called her!

That's right, they all picked up the phone and called her for help...

• No cold-calling

• No door-to-door selling

• No mailers

• No fliers

Want to know how she does it?

Watch this video to find out:
Instant Local Traffic - affiliate link

Talk soon,
Paul Simister

SUBJECT: New system converts clients at over 80%

Yes, you read that right.

Laura has perfected her system for getting clients... and it only takes her 16 SECONDS to do!

You can see EXACTLY how she does it here:
Instant Local Traffic - affiliate link

Now maybe you're thinking that you might not be as good as her when it comes to closing the deal with a prospect.

Consider this...

If you're only half as good as she is...that's still a ridiculous 40% closing rate!

Think you might only be one-fourth as good?

Well that's still an incredible 20% of your prospects turning into clients!

Look, most people I know would kill for a freakin' 2% conversion rate!

...and you'd be closing them at 20%

...on a bad day!

It's time to get in the game:
Instant Local Traffic - affiliate link

Talk soon,
Paul Simister

[SUBJECT] Please help me in congratulating David...

Hey,

Wow, we've only opened up the Instant Local Traffic course a few days ago and the success stories are already starting to come in.

In fact, this first one was posted to Laura's MLF Facebook Fanpage wall and came in just a few HOURS after we launched the program.

Here's what it said:

"Laura... The new course rocks...just got my first - Client Woo Hoo :)" - David Scott Hoye

Yes, Laura's client-getting method is so simple, you can get clients in just a few hours!

You just have to take action like David.

Wanna get clients as fast as David did? Then click here to learn how:

Instant Local Traffic - affiliate link

Once again - Congratulations David! Keep up the great work.

Talk soon,
Paul Simister

PS - We've just opened Instant Local Traffic, so grab your own copy and become the next success story!

Instant Local Traffic - affiliate link

[SUBJECT] Her Best Kept Secret

My friend Laura is constantly getting asked "How do you get so many clients?"

It's easy.

She has an extremely powerful and proven method that has clients knocking down her door to work with her.

And she's kept it a secret...

Until now:
Instant Local Traffic - affiliate link

This is such a simple method, anyone can do it.

And you can get your first client today... just like some of her students have!

Get clients calling YOU today:
Instant Local Traffic - affiliate link

Get it, do it, get clients.

It really is that simple.

Talk soon,
Paul  Simister

Advanced Google Adwords Training

The most well known guru on Adwords is Perry Marshall.

The two most difficult parts in using Adwords are:

• getting the click
• getting action after the click

Many PPC advertisements have a click through rate of between 1 and 2 percent although it does depend on how well the ad matches the keywords and on the position of the ad.

Perry's most advanced training on writing the PPC advertisements is the Swiss Army Knife method (affiliate link) which is a remarkable advancement in how to create responsive PPC campaigns.

Comments

[mario]

This is the first time that I've seen your blog but I have to say that this was the best review that I have ever seen online.

I did one that had a similar style but this blew me away. Thank you for being open about your affiliate relationship, for making a proper review with pro's and con' s not just a copy of the sales letter.

As to the product it self I've been thinking about it for the last couple of days. I'm just afraid that the thing that made me wonder if it could work for me ( the Cheese and Whiskers approach) was like one of those strategies that a few known Gurus have told us to do: send an email saying that I will be only working with one company of that market on that city".

Anyone that knows real offline business knows that:

1- Most business owners get pitched all of the time so when you contact them you have already lost the game;

2- Big businesses have their own marketing team, when you send an email to them pitching that hard they will say "another idiot".

So I am going to keep thinking about it, the course is a match for me but I'm just afraid to scam business owners, I don't want to do that I want to provide a legitimate offer to them and no cold calling please, I want them to find me and call me, not the other way around.

Thank you for the review. If I buy the course I'll buy it through your affiliate link I promise.

[Paul]

Thanks Mario for your kind comments about the quality of my review for Instant Local Traffic.

You'll have gathered that the cats and whiskers approach starts with an email from you, then several exchanges of email as you reveal more and then a phone call from the business owner.

Will it work for everyone? No

Some will see that it's not a real approach from a customer. Others will think it is a customer and then get angry.

But some will be intrigued enough to listen and the 16 second elevator pitch is compelling.

What's surprised me about the local Internet marketing products about getting more clients is that there is so little mention of using the Internet.

I've written about it recently at
http://businesscoaching.typepad.com/online_profits/2012/03/internet-marketing-for-local-internet-marketers.html

This seems strange to me.

I've gone back to the Ryan Deiss organisation and said that I'd like to see a module in the training about how to use PPC advertising to attract local clients who want more customers and sales.

I'm waiting to see if they take up my suggestion.

As a coach I've long taught that there are two types of marketing

outreach - direct mail, telemarketing etc based on interruption

search - when the prospective customer is looking for a solution.

Both have there place but your positioning as a selling is much better when customers find and approach you. And that's a big selling point for why businesses should have a good Internet presence.

[Vicky Rowe]

I second the first commenter, this is the first affiliate-related review I've ever seen that does a *real* review of the product, without trying to fool people into thinking it is independent and not from an affiliate. How refreshing to see an affiliate give an honest review of a product with both the pros and cons!

I was disappointed, however, not to see a bit of overview on the outsourcing section of this program, because it seems to me that success or failure in this would stem largely from your outsourcing and the quality of work delivered.

Would you be willing to expand on that section a bit, and give us an idea of how the outsourcing is achieved? My first question after watching the sales video was 'who does the outsourcing', as the rest seemed like it was broken out pretty well.

Thanks again for a thoughtful and thorough review.

[Paul]

Thanks Vicky for your comment. It's always nice to know that what I do is appreciated.

I have a bit of a mental block when it comes to outsourcing. I think I'm too much of a control freak and feel the need to do things myself.

I will update the review but my thoughts are that it's pretty standard stuff that's really an introduction to outsourcing work.

The module in Instant Local Traffic tells you where to look for outsourcing assistance.

It doesn't give specific guidance on how to either outsource the front end client getting with the cheese and whiskers emails or the PPC promotions.

If you wanted more details of how to do it, I recommend that you have questions prepared for Laura's Q&A coaching calls. These are a great opportunity to expand the course in ways that make it even more practical use.

[Vicky Rowe]

I'm like you on the outsourcing, and what I've seen in other programs is that most of them really don't flesh it out much, they just say 'outsource it' without really going into how to do this reliably, when the entire structure of the system is supported by the concept. Sad, really. I have been on the lookout for a reliable outsourcing resource for some time, and to date haven't found anything that isn't either a)too expensive or b) not reliable. So I tend to steer away from the 'you don't have to do the work' products because of this, unless they've a sure-fire avenue for this.

I appreciate the quick response, and again, your very in-depth review. It was very nice to read, and let me make a much more informed decision than I would have been able to do otherwise.

[Doug]

Wow you really got everything about the product here. Instant Local Traffic sounds like something I want to get, but it seems a little out of my range right now,... we'll see :)

[Paul]

Thanks for your comment Doug.

Instant Local Traffic has been closed so that the Q&A coaching can start.

You may have missed it now but I'm confident that it will be back soon. That's the way the other programs have worked.