I've just watched a very interesting webinar about the Ultimate Profit Maximizer program.
The Way To Internet Riches
If you listen to Internet gurus, it seems that there are two ways to Internet success.
The first is to get more traffic
The big assumption is that traffic solves every problem.
The second way is to use the next big idea.
It doesn't matter what it is but the next big, shiny, magic button is the one that WILL make you a fortune on the Internet.
I don't agree.
I think there's a lot to be said for achieving success through testing, measuring and improving.
It may sound slow and boring compared to the magic bullets but website conversion is a vastly underrated issue.
Quite simply it makes logical sense and doesn't rely on playing tricks with your emotions.
Visitor Value - the money you earn on average from each visitor is an essential measure. the higher it is, the bigger the profit engine you have.
You make more money from your existing traffic.
You're prepared to spend more to send more traffic to your offers because you're still raking in the cash.
And, perhaps best of all, because it's the gurus main way of making money, you can present a compelling case for JV deals because you can make them a lot of money.
This is where the Ultimate Profit Maximizer from Mad Marketing Scientist Matt Gallant and his team comes in.
The Ultimate Profit Maximizer
The Ultimate Profit Maximizer is a unique solution for helping you to improve your Internet marketing success by focusing on improving how well you convert visitors into taking profitable action.
It is a combination of the Extreme Optimizer software and training including the Extreme Optimization DVDs, the Ultimate Profit Mazimization Strategy Guides and a series of Profit Labs on:
- PPC testing
- Optin Pages
- Sales letter upgrades
- Order and upsell pages and launch testing
You can find out more at Matt's website at breakthroughtesting.com where you have the chance to watch the same webinar as I did.
You Know Testing Makes Sense But...
If you've been around the Internet marketing space for long, you know that you're supposed to test to improve conversions.
But if you're like me and probably 99% of other people, the idea of doing complicated stuff to test different theories bores the pants off you.
So you don't do it or you don't do as much as you know you should if you wanted to squeeze out all the profit from your niche and the traffic you get.
That's why The Ultimate Profit Maximizer program is so important.
It guides you on what's most likely to work in the first place, it tells you the best things to test and it makes testing much easier and more effective.
The Profit Labs
A sample of Matt Gallant in the first Profit Lab - first 15 minutes. It introduces the idea of the "dangerously boring zone", the "interestingly professional zone", the "edgy marketing zone" and the "gone too far zone".
Now guess where you make money and where you don't.