The Whale Method is the latest short training course released by Ryan Deiss but it's created and delivered by Los Silva.
The course explains how Ryan Deiss and other big Internet marketers buy traffic "wholesale" (the word Ryan uses).
Don't worry, I'll explain much more about the Whale Method.
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The Whale Method Video
I really like the video sales letters that Ryan Deiss produces and I make a point to watch each one for how he builds the emotional and logical reasons for buying so persuasively.
This one is no different. I think it's another masterful sales presentation.
First is the dirty little secret to suck you in...
I agree entirely with the idea that there is no such thing as free traffic... it always costs something and usually a vast amount of time to get great SEO rankings by writing content and then syndicating it around the Internet.
Especially when the next Google bomb screws things up as much as Google Panda and Penguin. Perhaps I was feeling a touch paranoid at the time, but I wondered if Google were being difficult to force website owners to use Adwords.
In fact, while I accept that Google relies on delivering great results for the searchers it doesn't always succeed and it is in its interest to make SEO difficult and unpredictable.
It's much better to be able to afford to buy great quality traffic.
The Whale Method sales video builds up the case for learning to buy traffic from nine key sources.
I certainly agree with Ryan Deiss that if you if you want an Internet business that will give you a reliable income you must have predictable, scalable and consistent traffic.
If you doubt that, it's worth reading some of the sad stories about the Google Penguin update as one website owner after another says that traffic is down by 80 to 90% and their income has plummeted to subsistence levels.
Google algorithm changes hurt and the Penguin update in particular punished many activities that I didn't consider to be spammy and had worked to push webpages and websites up the search rankings for years.
All of a sudden, there was a penalty for over-optimising around a few keywords.
The Whale Method Media Buying Course
The Whale Method course teaches everyone from beginners upwards how to buy Internet traffic from the biggest alternative traffic sources.
This has a three hour core course delivered by media buying expert Los Silva that covers buyer profiling, list targeting, remnant banner buying, contextual advertising and another five traffic generation methods making nine in total.
It also includes tips from the top managers of the traffic sources so you're getting the information straight from the horse's mouth as well as from an expert who has cracked the code by buying media and testing what works and what doesn't.
Is The Whale Method The Same As The Training In The Traffic & Conversion Blueprint?
This is a specially developed course which takes the 80 minute live training presentation that Ryan Deiss gave at one of his events and extends and updates it.
Obviously the two trainings are linked.
The course is based on the paid traffic techniques that Ryan Deiss uses for his websites and on the training his traffic generation team are given when they join his company.
If you've got the Traffic & Conversion Summit videos, then if this is an area that you're particularly keen to develop and improve, you're going to have to buy this course too.
The Internet continues to change and develop and what worked several years ago may no longer be best practice.
Do You Want To Be A Whale Or A Minnow?
The answer isn't as obvious as it sounds. Some people are happy with a small business giving them a comfortable income.
Other people are much more ambitious and want to make lots of money. They are the ones who want the big mansion house with a Ferrari and a Lamborghini parked in the drive!
Perhaps you only need one of those sources to make enough money for you to be happy.
But if you want to be a whale and have a big business with big profits, you can't afford to miss the other sources that can generate high traffic volumes.
And especially if they can deliver high quality prospects who will convert at a good rate.
The Whale Method offer gives you a simple choice.
Do you want to stay a minnow or do you want to strive to become a whale?
The implication is that if you want to be big, you need to buy the course.
Unless you already know enough about these other paid traffic sources to go out and buy with confidence.
You Know It But Are You Doing It?
As a business coach, I help teach my clients new ways to grow their businesses and often I'll suggest a topic and I'll hear something like..
"We don't need to cover that Paul. I already know it."
I immediately ask..
"Are you doing it?"
I normally hear an embarrassed
Then I ask "Did you try it for long?"
"No I never did it" is one answer I often hear or "I tried it once and decided it will never work for my type of business and my customers."
"Why not?" I challenge.
And normally I hear the business owner admit that he or she didn't really know what to do and didn't have the confidence to either start the task or to carry on after the first set back.
That's like never asking another girl out on a date when the first one says No.
To make progress, you have to persevere and as a coach, my role is to provide that handholding.
I'm not offering to coach you in The Whale Method techniques but even if you think you know about these traffic generation ideas, the course could give you the confidence to try to put the ideas into action.
How Much Does The Whale Method Cost?
I'm always reluctant to quote prices in my blog articles and reviews because I'm not made aware of when they change.
In the sales video, Ryan Deiss did the traditional "I'm not going to charge you $2,000 for this course that will get you all the traffic you need for pennies on the dollar, I'm not even going to charge $1,000..." countdown.
All I'll say is that I was surprised how low the final price was and as he intimated, I expect the price to go up in the future. That's what tends to happen with these short courses.
If you want to be a whale, the price is peanuts and of course it's covered by the Ryan Deiss guarantee.
As a successful affiliate, I can confirm that the guarantees are honoured and I rarely hear of any problems or disputes. Yes some people do claim their money back. In fact some people have a nasty habit of buying and then claiming back repeatedly. If that's how they want to live, so be it.
My advice (unless you fit into the categories below) is to give it a try and see the training for yourself.
It may suit you but it might not. If it doesn't, get your money back.
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The Difference Between Good Training And Bad Training
To help you to decide whether you should invest in the Whale Method training, let's have a look at the difference bween good training and bad training.
- Is available at a fair price that will give you a very high return on investment provided you take a reasonable amount of action.
- Is well presented and can be consumed quickly.
- Meets you at your existing level of knowledge, neither too high so you don't understand or too low so that you waste time going over things you already know well.
- Tells you the what to do, the how to do it and the why do it.
- Motivated you to take action by giving you belief that time spent doing will earn a good return.
- Is poorly presented, making it difficult to consume it let alone apply it.
- Takes forever to work your way through. It's bloated with irrelevant details or any nuggets are delivered at a very slow pace.
- Contradicts itself or conventional wisdom without giving a clear explanation for why what you thought was right is wrong.
- Meets you at the wrong level. Either it's advanced training when you need the beginner's level or vice versa.
- Sucks the life out of you and destroys any enthusiasm you had for applying what you've learnt.
- Wastes your time and money.
Ryan Deiss has built his reputation by providing very good training that is delivered clearly and concisely. The exacting quality standards and the need to protect his excellent reputation mean that the Whale Method course will have been taken through demanding quality standards.
Ryan sells a lot of courses and believe me, he doesn't want you to only buy one.
That doesn't mean that you The Whale Method course is right for you at the moment.
Who Shouldn't Buy The Whale Method Training?
I nearly always include a section that looks at who shouldn't buy a training product.
- If you haven't got the money at the moment and you would have to make big sacrifices if you get it, then don't buy the course. These trainings are very rarely magic pills that make your life wonderful in a week. Even if that were the case here, because The Whale Method is about media buying, you're going to need to spend to accumulate so if you're short of cash, give it a miss.
- If you're time rich, money poor, try SEO first on some long tail keyword phrases. You won't get a flood of traffic but it gives you a chance to test your conversions before you worry too much about buying traffic. In the situation, you don't have the money to waste buying traffic that won't convert because of a weak offer.
- If you're money rich, time poor, try Pay Per Click first. It's easy to understand and do and you'll be familiar with the way it works from your own searching experience. Again it lets you test your offers and has the big bonus that, provided you bid at the right price, you can get listed high in the search engines within an hour or two.
The downside is that PPC rates are high and the economics might not work with such a commonly used traffic source. The upside is that you're paying per click rather than per impression so you can eliminate short ads that don't get many clicks very cheaply. PPC is a great place to test because you have so much control and feedback. It is amazing how one short ad can get three to five times the response of another when you feel equally confident about them both before you start.
- If you've got a bad habit about buying courses and not taking action, I advise you to go back to one of the "get more traffic" courses you have already bought and work your way through it and to try apply it. You learn so much by doing. This doesn't apply if the traffic course you have counts as "bad training"(see above). if the training is bad, you're wasting your time.
- If traffic isn't your biggest problem, postpone any thoughts of buying The Whale Method. There's a temptation to think that more traffic cures every marketing problem but it doesn't.
If your offer sucks and your landing pages aren't converting at 50 page views per day, there's no reason why things should be any better at 500 page views. I recommend you focus on your biggest constraint and work your way through that first.
That's five good reasons for passing up this offer to buy the Whale Method training.
I expect the training, or an updated version will be available in the future when you are ready so I don't expect that this is a here today, gone forever afterwards offer.
Who Should Buy The Whale Method Training?
If you haven't recognised yourself in the above categories and you want more traffic to your website, I think it makes sense to try the Whale Method course.
It's not much money and it's covered by a money back guarantee anyway.
It's also a short course (the core training is 3 hours) so that means that it is very manageable. This isn't one of those terrible courses that go on and on and suck the life and enthusiasm out of you.
Try it and work your way through it quickly so that you've got plenty of time to assess the training and what you're going to do with your new knowledge before the guarantee expires.
If you have doubts that you're going to use it, get your money back. I think it's better to take that approach than to ignore an offer from a very reputable source that could make a big difference to your business.
I do have a bias as an affiliate but I have a reputation to consider as someone who gives it to you straight.
If you buy through my affiliate link, I will earn a small commission but the low price of the course means that it isn't much. I'd like to think you want to reward me for my hype free assessment.
The Whale Method - affiliate link
Beware of the affiliate bonus offers with the Whale Method. The cost of the course means that there's not likely to be much of quality on offer anyway. The big problem I have with bonus training is that it overwhelms and confuses and adds to the feeling of information overload.
It's much better to be selective in what you buy and work through.
What Do You Think About The Whale Method?
If you've bought the course, I'd like to know what you think.
Do you recommend it to others or is it telling you about things that you already know about or things that while you didn't know, you can't see yourself taking action?
Leave a comment below.