The world of SEO changed for me on the night of April 24 2012.
That was when Google introduced its first Google Penguin update and devastated my traffic from organic searches.
Previously algorithm changes had been good for me because I try to create good content (most fo the time). And I haven't done much dodgy link building or at least, that's what I thought.
13 Months Later Google Penguin 2.0 Is Here
Google's Matt Cutts warned us that Penguin 2.0 was coming and on May 22 2013, it was unleashed.
From the SEO blogs I've seen so far, there is some whinging.
Its too early for me to comment.
I gave up tracking my position in the SERPs for particular keywords years ago.
All that matters to me is traffic.
Did I get the click or not?
The word from Google is
"About 2.3% of English-US queries are affected to the degree that a regular user might notice."
The original Penguin update in April 2012 affected about 3.0%.
The cynic in me says that only 3% were getting any significant traffic from Google then and the number is less now.
Are The Search Results Better?
I want Google to clamp down on black hat SEO that I'm much too squeamish to try. What I'm not so keen on is when they hit me where it hurts when I'm trying to use common sense to make pages relevant and to focus attention on those best quality pages that I've spent a lot of time creatying great content for.
My criticism of the first Google Penguin update was that the search results were terrible.
One of my test phrases is Uncertainty Syndrome - this was the title of a free Rich Schefren report to promote the Guided Profit System.
For some reason I checked it and everything pointed to sick building syndrome.
After Penguin 2.0, the SERPs look better.
I'm ranked at #5n or #6 depending on whether I use Google.com or Google.co.uk behind an exact match domain, Rich Schefren's own website and an Amazon book on Sick Building Syndrome and the Problem of Uncertainty.
I worry about the Google search results.
I want traffic but I also want to find quality websites.
The first penguin update was so dramatic, I queried their motives.
I also have concerns at the issue of penalising websites for bad linking creates the opportunity for negative SEO.
We want to concentrate on creating good quality content rather than worrying about detecting malicious linking campaigns.
What The SEO Experts Have To Say
I'll bring you the most informative articles I read about the effects of Google Penguin 2.0 and how you can recover from it.