The latest product launch promotion from Ryan Deiss is called the Brown Box Formula and it's a joint venture with Ezra Firestone.
The Brown Box Report - affiliate link
This product sees Ryan move away from information product marketing to selling real products.
At last you may think. There are only so many people who can earn a good living selling information and developments like the Kindle are reducing the premium priced sectors of the market.
And perhaps the idea of being an "expert" who writes ebooks, records audio and video training programs after doing a massive amount of research fills you with dread.
But of course, you can have an info-product about selling real stuff.
What Is The Brown Box Formula?
The Brown Box Formula is the strategy and tactics that Ezra Firestone has developed, tested and proven for selling physical products online.
Ezra has also brought in other ecommerce experts to share their experience and knowledge with the entrepreneurs who buy this training product.
Is Ecommerce Easy?
If you've tried it or spoken to a friend who has tried it, then you'l know that there are plenty of mistakes you can make while you're trtying to create your ecommerce store and build up the brand reputation.
After all, you are competing with Amazon, eBay and many specialist retail giants.
That could put you off and make you think that it's not for you or it could make you more determined to learn from the people who have succeeded doing what you want to do.
That's the gap filled by the Brown Box Formula.
People Look For Products
When you're selling info-products, you have to create demand for it.
For physical products, people are already buying and already searching.
You just have to turn your traffic skills and copywriting skills to selling physical products.
The Product Launch Process For The Brown Box Formula
I'm sure you are familiar with the product launch process where how to information is provided to help you to see that what initially looks difficult (if not impossible) can be done if you know the secrets of success.
The same thing is going to happen here so look out for the first free report, cunningly titled the Brown Box Report.
The First Email With The First Report
How DUMB is a brown box? [Free PDF]
People love Brown Boxes. To the tune of $260 billion sold each year.
Click to find out why:
Pdf report on selling brown boxes on the Internet - affiliate link
It’s true. They just love coming home to find a little brown box waiting on their doorstep.
Ezra Firestone, a 7 figure e-commerce success wants to share with you why understanding this can make you a lot of money.
Boring Brown Boxes are the key to creating a thriving online business.
A REAL business that can be YOURS.
He's giving away a FREE PDF report that lays it all out for you, but not for long.
Grab your copy, I'm reading it now:
Get the report - affiliate link
P.S. - Don’t believe in the power of the brown box? Ask yourself how YOU felt the last time you came home and found a little brown box waiting for you? Yep, you can leverage that same feeling to build your future online.
The Brown Box Business Building Challenge
In the short video before you download the report, the guy says that he will build an ecommerce business before your eyes.
If you've ever wanted a real products business on the Internet, I recommend you make the time to watch his progress. Even if you don't buy the training later on, I think you will learn a lot.
Is The Brown Box Report Worth Reading?
The subtitle of the report is...
"How to Get Amazon, eBay, Overstock, Sears, Etsy and Google Shopping to Build You an Online Business – and Pay You During The Process"
That makes it clear that you are leveraging other websites rather than trying to do everything on your own.
The basic messages are:
- Selling info-products is an iffy business, selling real products is more fulfilling (except of course that Ezra and Ryan are selling an info-product here).
- Customers love to buy stuff and it's exciting to receive new things.
- There's little slick persuasion needed for selling things that people want to buy (not sure about that one you don't buy from every ecommerce store you visit, do you? However I do buy a lot of things online.)
- An ecommerce business is one that you can be proud of when you tell your Mum and Dad, friends and family what you do for a living. (It certainly feels more real than saying you sell ebooks on breeding hamsters but let's not underestimate the pride in being seen as an expert.)
- You will be wanted by people who make or import products.
- You're building a real business and not one linked to your personal brand and reputation. You can sell it if you get tired of it and want to move on to another challenge.
- Online shopping has been growing for years and is expected to continue to take business from the shopping malls and high streets of the world.
- People are no longer afraid of buying on the Internet.
- There are plenty of channels you can use to put your offers in front of customers - think eBay, Amazon, Google Products and many more. This can be that you can do this wothout a website although Ezra recommends that you have your own Internet property as well.
- There are only four steps - find products to sell, get a platform to sell from, get traffic, add value to customers.
The report ends with a tease:
"Do you know the 5 secret words to get any manufacturer to give you their rock bottom wholesale price and treat you like a million dollar buyer in the process?"
The answer is in the next free report from Ezra.
Is the report worth reading?
Yes if you're interested in having a brown box ecommerce store.
Does it deliver on the subtitle?
No I don't think it does. I was expecting to get tips to help traditional product businesses to sell through the giant websites and they didn't appear.
It spends most of the time selling you on the opportunity.
I think that's OK. You need to get involved in the launch process, even if you want to do it yourself rather than buying the Brown Box Formula training product. This is a report to read now and not leave it as just general reference material to read sometime.
Get the report - affiliate link
Beware Of Brown Box Formula Reviews
I hate it when affiliates try to con people.
This is a brand new product.
I've been a very successful, award winning affiliate for Ryan Deiss in the past and had the opportunity to review the product to write a detailed guide to how it's for and who it's not for.
Not this time.
Who Shouldn't Buy This Info Product
The marketing is usually compelling for these product launches.
Each and every one of them sound like a great way to make a lot of easy and quick money.
I think you should be sceptical and go into it with your eyes open.
If you keep buying training products and you don't do anything with them:
- You don't consume the product by watching the videos or listening to the audios: or
- You learn but you don't earn because you don't take action
I think you need to think very carefully before you waste more money. Ask yourself what is different this time? I believe some people aren't cut out to work for themselves.
To be a business owner and entrepreneur, you need to be a self-starter, ready to make decisions and take the initiative. Employees are usually told what to do or at least have goals set for them, even if how they accomplish the goal is left up to them.
Business owners have to take responsibility and take action.
Creating an ecommerce store is another way to use your Internet knowledge but if you've tried and failed with info-products and selling local Internety services, why do you think you will suceed this time?
You don't have to tell me but I think you do have to answer the question for yourself. Imagine your wife or husband asked that question. What would you say?
If you pass that test, I think you should also be aware of the opportunity seeker / business vision issue.
This is what made Rich Schefren famous and successful with his first free report, the Internet Business Manifesto (affiliate link).
I would be vary wary about buying the Brown Box Formula at the moment if you don't feel drawn to any particular product types and niches.
The more vague about the type of products you want to sell, the more I'd worry. The clearer you are, the more I'd think that you're likely to press ahead.
I was listening to Ezra and he's set up about 30 store websites. You don't have to stay in your starting niche market but I think you need to be clear on where you'd like to start.
Who Should Buy The Brown Box Formula
If you want to build an online business that you're proud of and which you can easily explain to friends, family and associates because it sells real, physical products, then this could be for you.
If you've bought info-products in the past and you have good traffic generation and copywriting / conversion skills but you don't have the enthusiasm to create and sell an info-product yourself, then ecommerce could be the answer.
It's partly going to depend on the guarantee. Because it's a new course, I can't confirm how good it is.
I trust Ryan Deiss based on his past products with other JV partners and I don't believe that he'd risk his reputation selling cr*p.
Can You Find A Niche Market To Differentiate Yourself?
The Internet is the biggext connector o customers with suppliers.
It is a huge global market and that brings the advantage of making tiny niches profits with specialist demand from all of the world (The Long Tail) there has never been anything like it for creating price competition.
You just have to look at the Amazon marketplace for commodity products like books, CDs and DVDs. There are plenty of people who will shave a few pence off the existing lowest price and eat into their profit margins.
Ultimately the only profit is from the post and packaging charge.
Can you find a specialist niche that will avoid the worst of the price competition?
Ezra himself has had big success selling mullet wigs. It's not a market that I'd have thought about but if you're going to an 80s party, it might be right for you.
My Overall Thoughts On The Brown Box Formula
This is on the idea rather than the considered deliberation of having reviewed the course. Remember it is new so you shouldn't trust people who in June 2013 are making big claims.
I very much welcome the focus on selling real products on the Internet although I don't think:
- It's going to be easy... although if you're persistent and it works, you can make a good income.
- You're going to have to create something special with a reason for people to come back and buy again.
- You will have to deal with the issues of customer service, delivery and sending products overseas.