The latest product launch promotion from Ryan Deiss is called the Brown Box Formula and it's a joint venture with Ezra Firestone.
The Brown Box Report - affiliate link
This product sees Ryan move away from information product marketing to selling real products.
At last you may think. There are only so many people who can earn a good living selling information and developments like the Kindle are reducing the premium priced sectors of the market.
And perhaps the idea of being an "expert" who writes ebooks, records audio and video training programs after doing a massive amount of research fills you with dread.
But of course, you can have an info-product about selling real stuff.